“The California gadget maker has been increasingly making it easier for people to share photos, videos and news through its devices and directly to social networks such as Facebook and Twitter,” Gupta reports. “It also operates iTunes Radio, an online streaming music service that competes with Pandora and could benefit from Topsy’s data on consumer sentiment.”
“Speculation on Apple’s motives ran the gamut on Monday, but some industry experts thought it likely that the company – which continually tries to enhance its iPhones, iPads and Macintosh computers in the face of ever-strengthening competition from the likes of Samsung Electronics – is looking to beef up customer-facing software,” Gupta reports. “‘From an usage perspective, they can use it for the app store and iTunes,’ said Gartner analyst Carolina Milanesi, who added that Topsy could be used, for instance, to better serve app recommendations to users.”
Read more in the full article here.
Apple buys Twitter analytics startup Topsy Labs for $200 million – December 2, 2013