According to a new survey from Consumer Intelligence Research Partners, more U.S. iPhone customers came from the ranks of Android users during this year’s iPhone 5s and iPhone 5c launch than they did during last year’s iPhone 5 launch.
“Ideally, Apple attracts a significant percent of its customers from Android and other systems,” CIRP partner and co-founder Mike Levin said in a statement. “At the most recent launch, though, Apple saw an increase in the share of customers that already had an iPhone. Perhaps because of the declining base of non-smartphone owners, a smaller percentage of iPhone buyers upgraded from a basic or flip phone, compared to the year-ago launch.”
According to CIRP’s survey graph, in September 2012, roughly 16% of iPhone buyers upgraded from Android phones. This September, with Apple’s launch of the 64-bit iPhone 5s and the iPhone 5c, approximately 21% of iPhone buyers upgraded from Android phones.
Source: CIRP
MacDailyNews Take: The awakening is accelerating!
Update: 8:00pm EST: Rewrote third paragraph for clarity as per comments below.
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