“Research from Kantar Japan — which polls 100,000 consumers per month — suggests that as many as two-thirds of customers who unsubscribe from Docomo go elsewhere to buy an iPhone,” Russell reports. “That makes the Apple deal a massive one for Docomo, which has seen its rivals close its lead, while Apple has full carrier distribution in the country.”
Read more in the full article here.
MacDailyNews Take: In Japan, this is at least as significant as Verizon Wireless finally getting iPhone in the U.S., and probably even more significant than that.
NTT DoCoMo and Apple team up to offer iPhone in Japan on Friday, September 20 – September 10, 2013
Japan’s DoCoMo paying heavily for not carrying Apple iPhone – July 5, 2013
Japan’s iPhone have-not Docomo loses record 40,800 subscribers in November as customers switch carriers for iPhone 5 – December 7, 2012