“Apple updated Final Cut this week,” Jonny Evans writes for Computerworld. “The software is now not only significantly faster than the previous version (7), but also equipped with some of the most important tools professional video editors had complained were missing in its original release.”

“The latest Final Cut update appears a few days before the world’s biggest video industry trade show, NAB, opens its doors,” Evans writes. “The software patch also comes as the company begins a new marketing effort to promote the software, publishing a series of user videos in which professionals talk about Final Cut.”

Evans writes, “Speed seems to be a central plank to Apple’s argument for Final Cut — this begs the question: Where is the speedy Mac to run the software on? …Apple has promised to address this. A note from Apple CEO, Tim Cook, last year, reassured pro users the company was: ‘Working on something really great for later next year.’ What better time to introduce ‘something great’ for pro users than in or around NAB?”

Read more in the full article here.

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Apple aims to win over video editors with new Final Cut Pro X marketing push – March 28, 2013
Apple confirms launch of new Mac Pro in spring 2013 – February 6, 2013
Ultimate Mac: Building the Final Cut Pro X dream machine – November 9, 2012