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iPhone trademark owner in Brazil ‘open’ to selling rights to Apple

Tuesday, February 5, 2013 · 3:30 pm · 18 Comments

“The owner of the iPhone trademark in Brazil, IGB Eletronica SA, said it would consider selling the naming rights to Apple Inc.,” Christiana Sciaudone reports for Bloomberg News. “‘We’re open to a dialogue for anything, anytime,’ Eugenio Emilio Staub, chairman of IGB, said in an interview in Sao Paulo, adding that the company hasn’t been contacted by Apple. ‘We’re not radicals.’”

Sciaudone reports, “IGB’s Gradiente brand filed to register the trademark in 2000 and was awarded the rights in 2008. While Apple has sold its globally known mobile phone in Brazil for several years, Gradiente started selling its iPhone in December.”

Read more in the full article here.

Related articles:
Analyst: Apple likely to buy right to use iPhone brand in Brazil – December 27, 2012
IGB to sell ‘IPHONE’ brand of Android phones in Brazil – December 18, 2012

Categories: News

Tags: Apple Inc., Brasil, Brazil, IGB Eletronica SA, iphone, iPhone trademark

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Comment Feed

18 Comments

Crabapple

Tuesday, February 5, 2013 - 3:41 pm · Reply

I wonder why they did not bring up this issue earlier when Apple inc. was in talks with Cisco to share the iPhone name back in 2007/8? Why now? Is it because there is now a large iPhone assembly plant due to open in Brazil? If Apple inc. refuse to initiate talks, will they sue Apple inc.? Can they sue Apple inc. having not asserted their trading name for five years plus? Any Brazilian patent law experts to comment on this issue?
pdr400

Tuesday, February 5, 2013 - 3:59 pm · Reply

$120,000,000,000 please.
Todd

Tuesday, February 5, 2013 - 4:00 pm · Reply

Two words. Drone Strike
- Luke
  
  Tuesday, February 5, 2013 - 4:20 pm · Reply
  
  You are fucked in the head. Please don’t reproduce.
  - RL
    
    Tuesday, February 5, 2013 - 5:01 pm · Reply
    
    Luke,
    
    Calm down. You are the one that is going ballistic. Do you have any sense that pdr400 is not promoting violence but trying to be over the top. Maybe he does not succeed but dude take your prozac and take a time out. Luke please don’t reproduce either.
    - Luke
      
      Tuesday, February 5, 2013 - 9:09 pm · Reply
      
      It speaks to the mindset of Americans – peddling this shit while the rest of the world watches on in horror as you knuckle-headed oafs arbitrarily kill anyone who doesn’t agree with you. To even suggest a drone strike in jest (though I’m unconvinced it was) for something as inconsequential as a trademark is the act of a brain-dead cunt of the highest order.
      - Austintx1
        
        Wednesday, February 6, 2013 - 8:22 am · Reply
        
        Eat more bran.
      - RL
        
        Thursday, February 7, 2013 - 10:02 am · Reply
        
        Yeah Luke. Cast us Americans as knuckle headed cunts. Last time I looked we saved the world back in 1940-45 with hundreds of thousands of our knuckle headed soldiers blood. We created the polio vaccine, oh yea don’t forget about the Internet. How about creating Apple, the microchip, the Panama Canal, eradicated malaria, the most giving nation in the history of nations. What has your government done lately. Would have hated to see if the USA wasn’t around after WWII. Count me in as a knuckle headed cunt then.
        
        Ivar
        
        Friday, February 8, 2013 - 4:51 am · Reply
        
        Now now, RL,
        
        I wholeheartedly agreed with you the first remark but that last one is uncalled for. There is no such thing as us Americans. I live in one of the smaller nations in the world, one forever grateful for the 40-45 support from the US, UK and Canada, and there is not even a thing as us Dutch. Americans have a lot to be proud of, but please, be a little modest, when it is clear to every one on earth that the US is big in many ways, you do not need to re-emphasize. That fact that a large part of the world puts up with some of the stunt the US pull is evidence that you are being cut some slack every now and then. So thank you for saving our asses and thank you for consuming an irrational and disproportional amount of energy.
        
        Yours, Ivar
  - John Walker
    
    Tuesday, February 5, 2013 - 5:17 pm · Reply
    
    Why admonish Luke? It’s your government that does it.
    - badguys
      
      Tuesday, February 5, 2013 - 6:00 pm · Reply
      
      Yes, and does it to get bad guys without our good guys getting killed. That’s *good*.
Rick

Tuesday, February 5, 2013 - 5:06 pm · Reply

pull out of Brazil. they can go f*ck themselves. they’re still stuck in the Stone Age.
- tbone
  
  Tuesday, February 5, 2013 - 5:18 pm · Reply
  
  Rick, If you were able to write this comment, then there is hopes for all who are “from the stone age”.
quiviran

Tuesday, February 5, 2013 - 6:27 pm · Reply

Just withdraw the real iPhone from the market, publish your reason, along with the guys name and address. Things will sort out.
Derek Currie

Tuesday, February 5, 2013 - 11:25 pm · Reply

…adding that the company hasn’t been contacted by Apple

Which distresses him greatly, so he’s trying to shill his Brazilian trademark out in public so maybe Apple will pay attention and fork over some dough for it. Yawn.

He’s gonna have lots of fun with his iPhone trademark, like it’s ever going to be relevant to anything but Apple.
James

Wednesday, February 6, 2013 - 2:43 am · Reply

Translation: “OK, I’ll stop being a dick.”
dix99

Wednesday, February 6, 2013 - 7:04 am · Reply

Just sell it as an ‘Apple Phone’, & save the cash.
- RePlay
  
  Wednesday, February 6, 2013 - 9:54 am · Reply
  
  +1
  
  Just reprogram the laser etcher for the batch going for sale in Brazil. Constrain the supply targeted for Brazil so you have no leftovers, and let them enjoy their iPhone trademark for as much as they can.