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“The owner of the iPhone trademark in Brazil, IGB Eletronica SA, said it would consider selling the naming rights to Apple Inc.,” Christiana Sciaudone reports for Bloomberg News. “‘We’re open to a dialogue for anything, anytime,’ Eugenio Emilio Staub, chairman of IGB, said in an interview in Sao Paulo, adding that the company hasn’t been contacted by Apple. ‘We’re not radicals.'”
Sciaudone reports, “IGB’s Gradiente brand filed to register the trademark in 2000 and was awarded the rights in 2008. While Apple has sold its globally known mobile phone in Brazil for several years, Gradiente started selling its iPhone in December.”
Read more in the full article here.
Analyst: Apple likely to buy right to use iPhone brand in Brazil – December 27, 2012
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