“A new survey of iPad mini buyers has found that nearly half are new to the platform, suggesting the smaller form factor will help grow Apple’s market share in a big way,” Neil Hughes reports for AppleInsider.

“The data comes from a survey of more than 1,000 U.S. consumers published on Monday by Morgan Stanley and AlphaWise,” Hughes reports. “Analyst Katy Huberty said although iPad mini sales are clearly cannibalizing some full-size iPad sales, she believes concerns over this trend are ‘overblown.’”

Hughes reports, “While 47 percent of iPad mini buyers said they were new to the platform, 56 percent of those buying a 9.7-inch iPad were new customers… [The survery] also found that Apple again has the strongest retention rate in the industry, with 81 percent of iPad owners saying they will stick with Apple.”

Read more in the full article here.

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