“Facebook are looking for employees to switch to Android from iOS, presumably so they can improve the Facebook experience on the smartphone platform with the largest market share,” Ewan Spence reports for Forbes. “In black and white terms, that’s a smart move by Facebook, but it also illustrates one of the biggest challenges that Android has a platform.”

“The decision makers in large Silicon Valley companies are predominantly iOS users, and that means the cool toys are going to make their debut on the handsets in their pocket,” Spence reports. ” When you are starting a company it’s advisable to solve a personal problem… and that means your personal tools will be the platform of choice for the initial application. Android may have a global market-share in excess of any of the competition, but volume does not win hearts and minds. If there are resources for a second platform at launch, or a follow-up release after a successful iOS exclusive period, then Android is the obvious choice, but when the decision on one device has to be made, it tends to be iOS.”

Spence reports, “Thanks to a raft of low-end low-margin smartphones, Android is established as the dominant consumer platform around the world. But it is not established as the dominant platform with the people who will drive development forward. The people who will bring smart ideas to the app economy are not following the consumers, they are following the platform that lets them express themselves.”

Read more in the full article here.

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