“For Microsoft Corp, and Amazon.com, and the clutch of other companies that hope to carve out a big slice of a mobile computing business currently dominated by Apple Inc, the future depends on people like Scott Porad,” Bill Rigby reports for Reuters.

“As chief technology officer of Cheezburger Network, a popular publisher of humor websites, Porad has to make the tough calls on which mobile devices merit the development of special software, or apps, that will make the company’s content shine,” Rigby reports. “Developing apps for the hot-selling iPhone might be a no-brainer, but that’s not the case when it comes to apps for Microsoft’s new Windows 8 software, or for the various versions of Google Inc’s Android mobile operating system, or for Research in Motion Ltd’s BlackBerry devices. ‘We are a small company and we don’t have unlimited resources,’ said Porad. ‘We cannot afford to do it all, that’s for sure.'”

“Many other developers are taking a wait-and-see approach. The caution extends not only to Windows, but also increasingly to Android as that software evolves in different ways on different vendors’ platforms,” Rigby reports. “Enthusiasm for Android is waning slightly, according to a survey of 5,500 developers last month by tech research firm IDC. The study found that just 66 percent of developers were ‘very interested’ in creating apps for Android tablets, the third time in four quarters that figure has declined.”

Rigby reports, “That lags 83 percent who were ‘very interested’ in developing for the iPad and is about even with the level of enthusiasm for HTML 5. Only 33 percent said they were ‘very interested’ in designing Windows 8 apps. Porad at Cheezburger calls Android ‘a giant pain.'”

Read more in the full article here.