“Not only does Cook pull a page out of Steve Jobs’ playbook by apologizing (Jobs apologized for the iPhone pricing debacle), but he even mentions other mapping apps, such as Google’s, Microsoft’s Bing, and even Nokia,” Ciaccia writes. “For the CEO of the most powerful tech company in the world to come out and apologize for a piece of software, then mention his competitors’ products, is a sign of humbleness and an incredibly powerful statement.”
Ciaccia writes, “An apology from Cook on this issue will go a long way in smoothing over some of the negative response from customers. Heck, it may even help sell more iPhones.”
Read more in the full article here.
Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – September 28, 2012