“Tech giant Microsoft has revamped its corporate logo for the first time in 25 years. The new design was unveiled this week and has received a range of criticism online,” Jason Fell reports for Entrepreneur. “Some describe the new logo as clean and simple, while others are calling it an outright failure.”
“Among those who think Microsoft’s new logo leaves a lot to be desired is longtime graphic designer John Williams, founder of Nashville, Tenn.-based do-it-yourself logo-creation website LogoGarden.com,” Fell reports. “Williams explains how he thinks Microsoft dropped the ball with its new design and offers advice on how the rest of us can create better company logos.”
• Pick a font that fits your design
• Pick a symbol that looks great even when printed in black and white
• Make sure your font and symbol are a good match
Read more in the full article here.
[Thanks to MacDailyNews Reader “Zanus” for the heads up.]
Related article:
Microsoft launches new logo – August 23, 2012
I think that it ‘s fine. what’s wrong really? Apple logo should be rotten already. I am sick of their action nowadays. apple will be fallen faster. the company, which seeks for lawsuit, try to monopolize business, shall die quickly. nobody like this guy.
Oh do STFU and take your ignorant trolling elsewhere. If you’re going to criticize Apple, MAKE SENSE.
Obviously, we Apple fanatics are Apple’s harshest critics. But to pull unsupportable BS lines like ‘seeks lawsuit’ and ‘monopolize business’ and the old Apple death knell canard ‘shall die quickly’ makes you look a total twit. BZZZZZT! You FAIL!
Hey MS did an awesome job. I mean those squares with the colors are all perfectly aligned and the same exact size. Thats amazing!
It’s as if they wanted to create something that looked retrograde compared to their previous logo.
√ successfully retrograde
New Joke #2:
New Joke #3:
New Joke #4:
New Joke #5:
√ outright failure
Who did the logo for Microsoft? The guys who did the new GAP logo? (which has since been retracted).
http://money.cnn.com/2010/10/08/news/companies/gap_logo/index.htm
I think the four colourful squares are really, really, very nice and really pretty and square.
When Microsoft licensed some of the IOS functionality from Apple (rather than steal it), perhaps as part of the provision to not copy the IOS GUI, it prohibited them from using rounded corners on their squares of their logo too? Hmmm….Screenshots of their new OS show it to have lots of sharp square corners (XBOX already does square UI).
In the think different campaign, we heard the phrase…’How else can you stare at an empty canvas and see a work of art? ‘
Looks like Ballmer stared at the canvas for a long long time!
oh yeah and another thing wrong with it–they didn’t even come close to any Apple patents–HOW THE HELL IS APPLE SUPPOSED TO SUE THEM NOW?!?!?!?
I like their strategy. I like it a lot.
Microsoft = Macroboring
The logo is totally flat-footed. No doubt the designer(s) submitted a ton of great stuff but in the end it is the company leadership – not the marketing experts who actually know what they are doing in communicating an image, but the starched collared administrators – who made the decision.
The window colors are preexistent but when taken along with the typeface, represent what the stuffed shirts think of as fresh and free-thinking. If a psychotherapist were to appraise it, I think they would see a lack of imagination, an anal-retentive quality and more than a little self-deception. Adding air is a gesture. I would think that this is the quality of a person who is stands out from the group by wearing a cornflower blue pocket protector instead of a white one.