1. “Pick a symbol that looks great even when printed in black and white”

    And just how many times do you really think Microsoft is printing its logo in black and white? Certainly not in any of its promo pieces, and certainly not on any web pages, emails, etc.

    That’s solid advice for a small business, or from 10 years ago. But it’s also off the cuff, basic standard graphic design advice given to people who aren’t paying for your design services.

    1. Wrong, actually. It has to work in black and white for all sorts of applications – such as when it appears on product labels or embossed into plastic.

      This logo looks like Steve Ballmer himself redesigned it. Or worse, an internal competition. I can just imagine the brief – The Apple logo is bold, simple, modern, so we need to simplify ours. Except they equated simplification with removing any interest. And those colours – what a disaster.

      1. If Ballmer himself had designed it then the word MICROSOFT would be written many times over, using a red crayon held in the fist, and all in capital letters. It would have at least one spelling mistake and several sweaty smudges.

    2. Way off base. Standard craft corrugate boxes as as common now as they were forty years ago. The vast majority with identity are printed in black and white. In addition, white papers and other ultra-dry literature is often created intentionally in black and white. Ghosted white logos are often used as a background element over a photo. As for video, ghosted logos are usually monochromatic as well and monochromatic logos are often used for masks for FX work.

  2. Although I don’t like it, there is nothing technically wrong with Microsoft’s logo. It’s what they want it to be, and that’s good enough for me. These back seat drivers can stuff it.

    Go look at that guy’s website LogoGarden.com, he’s no Picasso.

    Hey, that’s what Apple did with the Mac logo, they sought inspiration from Picasso!

    1. Uh? Who is sinking? Still a great American company and appear to be reengaged. Trust me Apple Execs do not think the way you do as they know that Microsoft is still very much a force to reckon with and will never suggest that as you put it that they are “sinking”.

  3. I get the squares, not a big fan of the font, the M looks very elementary school, the kerning seems off too, the letters seem to get closer as you get to the combined ft. So, the blocks act as the anchor, you naturally begin to read the name but feel hurried at the end… That is microsoft, they nailed it.

  4. I guess the new “symbol” (which is just a “flattened” version the old “curvy” symbol) is supposed to be a bunch of bathroom tiles, to reflect the new Metro interface.

    I think the second point about a symbol looking good when printed in black and white is very important. The new Microsoft symbol will look like four black squares. Apple’s symbol is immediately recognizable, ESPECIALLY in black and white.

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