“It’s hard to imaging Coke without the classic red label and white, old-time Coca-Cola script that goes back more than a century, or Apple without, well, its apple icon that has a small piece cut out,” Rex Crum reports for MarketWatch.

“Then there is Microsoft, the world’s largest software company,” Crum reports. “Microsoft hasn’t always been known for being the most innovative tech giant, but it is seeking to change that with a new slate of products and, as of Thursday, a new logo for the first time since Ronald Reagan was president.”

Crum reports, “The new logo is the fifth one in Microsoft’s 37-year history, but the first new logo since 1987.”

Microsoft's new logo

Microsoft’s new logo

Read more in the full article here.

MacDailyNews Take: They need a lot more than a new logo.