“In a YouTube video released over the weekend, a mobile app services company took Apple’s Passbook into the real world with a simulation intended to demonstrate the upcoming app’s capabilities,” Mikey Campbell reports for AppleInsider.

“Enterprise mobile strategy and app services company iOptimal employed its “Passbook App Prototyper” to create a proprietary piece of software that interfaces with Passbook, allowing the demonstrator to generate and redeem coupons,” Campbell reports. “While the video basically serves as an advertisement of the company’s app-building software and Passbook operation is shown via an iOS simulator, it also gives a peek at what real-world Passbook usage will look like.”

Read more in the full article here.