On Friday, Samsung’s chief strategy officer Justin Denison was on the witness stand in the Apple v. Samsung case during which Apple’s lawyers began introducing a series of internal Samsung documents with titles such as:

• “Beat Apple response”
• “Lessons from Apple”
• “Why you should care about Apple”
• “Recent Apple analysis project”
• “iPhone 5 counter strategy”

“The jury was shown Samsung-created slides with side-by-side comparisons of iPhones and Samsung phones still under development with specific ‘directions for improvement,'” Philip Elmer-DeWitt reports for Fortune. “These often involved lifting design elements from Apple — double tapping to zoom into a portion of the screen, say, or adding three-dimensional lighting effects on icons to give them the “luxurious feel” that the iPhone managed to achieve.”

“In one case, Samsung’s user interface designers were advised to remove the “strong impression that iPhone’s icon concept was copied,” P.E.D. reports. “We know from the release of court documents two weeks ago that Apple has a whole drawer full of this stuff, some of it pretty devastating.”

Read more in the full article here.

MacDailyNews Take: Yeah, smoking guns. Or these:

Apple’s products came first, then Samsung’s:

Samsung Galaxy and Galaxy Tab Trade Dress Infringement

Here’s what Google’s Android looked like before and after Apple’s iPhone:

Google Android before and after Apple iPhone

Related articles:
Apple reveals tactics in first week of Samsung patent infringement trial – August 4, 2012
Samsung’s lawyers breached the rules again, showed witnesses the courtroom prior to testimony – August 4, 2012
Samsung lawyer attempts to pry next-gen iPhone info out of Phil Schiller – August 3, 2012
Apple accuses Samsung of making false claims; submitting doctored, misleading exhibits to court – August 3, 2012
Why Samsung’s case against Apple is bogus – August 3, 2012
Apple v. Samsung patent war pits two legal stars – August 3, 2012
Apple to Samsung: Do not reveal iPad, iPhone sales data – August 3, 2012
Apple v. Samsung: Meet Apple’s next 7 witnesses – August 3, 2012
Judge Koh on Samsung’s quest to use ’2001: A Space Odyssey’ as ‘evidence’ against Apple: Nope – August 2, 2012
Apple asks Judge Koh to rule in its favor after Samsung’s excluded evidence leak – August 2, 2012
Apple says it will seek sanctions over Samsung’s press release of excluded evidence – August 2, 2012
The 125-year-old U.S. patent law that could cost Samsung $2 billion for slavishly copying Apple’s designs – August 1, 2012
Samsung defends decision to share excluded evidence with media – August 1, 2012
Apple says jury should learn that Samsung destroyed evidence – August 1, 2012
Samsung, after ‘begging’ to get Sony into Apple patent trial, flouts judge and releases ‘excluded evidence’ anyway – July 31, 2012
Apple v. Samsung Live Blog: Trial opens with one juror gone, Samsung begging – July 31, 2012
Apple attorney: Instead of innovating, Samsung chose to copy iPhone and iPad – July 31, 2012
Apple aims for total war, salted earth in Samsung patent infringement fight – July 31, 2012
Apple-Samsung jury picked to decide U.S. patent trial; Google engineer fails to make final cut – July 30, 2012