“Bill Shope with Goldman Sachs said in a note to investors on Friday that he believes the average single iOS customer is worth $1,053,” Hughes reports. “That assumes the average selling price of an iOS device for the June quarter is $535 with 5 percent erosion, gross margin is 45 percent, and annual defections are 5 percent.”
Hughes reports, “Goldman Sachs recently conducted a consumer survey of over 1,000 respondents, in an effort to better understand the costs that customers face when they switch platforms… The survey found that 21 percent of respondents said no discount, regardless of the amount, would make it worthwhile to leave Apple’s platform. Among those who said they would consider switching, more than half of those said they would need a discount greater than 30 percent. Among those polled, 71 percent said they are ‘highly likely’ to choose an Apple device for their next tablet or smartphone purchase. Another 23 percent are ‘likely’ to stick with Apple’s ecosystem, while only 1 percent were ‘unlikely’ to stick with Apple.”
Read more in the full article here.
MacDailyNews Take: Apple, you had us at “Macintosh” (and some of us here at “Apple II”).
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