“iPhone and iPad users are so loyal to Apple and unlikely to switch to another platform that one analyst has pegged their total collective value at nearly $295 billion,” Neil Hughes reports for AppleInsider.
“Bill Shope with Goldman Sachs said in a note to investors on Friday that he believes the average single iOS customer is worth $1,053,” Hughes reports. “That assumes the average selling price of an iOS device for the June quarter is $535 with 5 percent erosion, gross margin is 45 percent, and annual defections are 5 percent.”
Hughes reports, “Goldman Sachs recently conducted a consumer survey of over 1,000 respondents, in an effort to better understand the costs that customers face when they switch platforms… The survey found that 21 percent of respondents said no discount, regardless of the amount, would make it worthwhile to leave Apple’s platform. Among those who said they would consider switching, more than half of those said they would need a discount greater than 30 percent. Among those polled, 71 percent said they are ‘highly likely’ to choose an Apple device for their next tablet or smartphone purchase. Another 23 percent are ‘likely’ to stick with Apple’s ecosystem, while only 1 percent were ‘unlikely’ to stick with Apple.”
Read more in the full article here.
MacDailyNews Take: Apple, you had us at “Macintosh” (and some of us here at “Apple II”).
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Macintosh here, since 1990. First spreadsheet computing exercise on a Macintosh.
Me = 1991 performing audio analysis on a Mac IIsi.
I got onboard the Steve Jobs Apple Express when a Macintosh magically appeared in my college library in 1984, and I discovered that I could actually accomplish something on a computer (albeit quite humble achievements such as little doodles with MacPaint!) without searching for and memorizing obscure and confusing commands.
Apple II, spent hours setting up spreadsheets
I honestly cannot see anybody coming up with something as well rounded as iOS.
Google’s business model is to track people and sell the info to advertisers, so they’re out, RIM is done and I quite literally would not be a Micros**t customer if they paid me.
Only 21%, seriously?
I don’t know who the hell they were polling but from everyone, and I mean everyone I know, there is no freak’n way in hell they would switch anytime soon. All I ever hear is “I’m never going back to MS” or when it comes to phones it’s, “the iPhone is technology from god”.
What did they do, pool people from the Google campus?
That’s just people who said they would not switch no matter the discount offered. I’m sure there are plenty of people, even on this forum, who would switch to Android if the phone were free and the monthly service was free.
I’d get that free Android phone with free service and just use it as an extra device. 😉
Exactly. Switch?!?! No way. Take it for free and with free service? Sure, why not!!
Though, honestly…I’d probably never use it, now that I think about it…
Comme on folks 66 million Mac users to 1.4 billion PC users clearly indicates that PC will always be of interest to 80% of Mac users. I think that compatability and gaming drives thus reality not to mention Open Source.
huh?
LOL. Love the take, MDN.
Only 21%?
My sentiments exactly C1! Miss your sage comments…Hope you have been well!
There’s more than one kind of “discount”, as evidenced by the lackluster pace at which Apple is keeping the technology inside the Mac Pro up-to-date with its competition.
Minor CPU bump notwithstanding, the Mac Pro still is Apple’s highest performing hardware, and yet it doesn’t have Apple’s highest performing I/O port of Thunderbolt. Nor does it have 6Gbps SATA-III, USB3, come standard with an SSD, or offer any Graphics Card that hasn’t already been discontinued by the rest of the industry.
-hh
For your web browsing and the odd solitaire game, do you really need big numbers on the spec sheets? Does your guitar amp volume knob go up to 11 too?
Yup.. Yup… Yup…
You can take your 77 versions of Android or ANY version of Winders and jam it where the sun don’t shine…..
FOREVER!!!!!
The current MacPro may not be Apple’s top performer, at least in several areas, that would be the rMBP.
Intel’s finally getting around to shipping server chipsets with things like USB3 support, so an actually updated Mac Pro should be here in a few months.
Patience, grasshopper.
The more important number is 71% are “highly likely” to purchase an Apple device for their next tablet or smartphone, with another 23% “likely” to stay with Apple.
That’s 94% staying with Apple. And yet somehow analysts seem to think Microsoft is going to gain a foothold in the smartphone biz.
In fact Microsoft once had not just a foothold, but pitons, carabiners, and ropes, with loyal partners upslope. But someone—or all of them—slipped, the spikes worked loose, the partners became talus, and Microsoft sank into marketshare obscurity.
Analysts are hoping and praying, rooting for the fat guy twisting in the wind on the north slope, while the bystanders are yelling “Jump!”
I became an “Apple” with the white plastic iBook (PPC) 14 inch… no way I’d ever leave Apple… why subject yourself to the pain of another system you know won’t be as good… I also find 21% low.. Can’t stand the whiners about the Mac Pro… either wait on a new, better Apple of leave us in peace… just quit your bitching. Nobody here can do anything about it…
Used my first Apple II in 1979 as a Freshman (stop laughing) in College. Been with Apple ever since and never had to ‘switch’ or ‘switch back’. Bought 1st Apple stock in 2001 when OS X was just getting it’s 1st wobbly legs and people looked at you like you were crazy if they knew you used a Mac.
Loyalty goes both ways. Where’s my new Mac Pro with USB 3 and all the rest?
how is being a college freshman in 1979 laughable?
I figure most at this site skew younger than that era.
why are you capitalizing “college”?
Ask Dragon dictate.
He went to the same “College” that John Belushi went to.
Hehehe…I used the Apple II in high school, STILL OWN my Apple Macintosh XL (the bridge-computer between the Apple Lisa and the first Macintosh), still own my original Mac Plus, as well as several other mid-90s models (and a PowerMac G4 733MHz).
Bought the original iPod 10GB (still have it, still works) and the first iPhone, currently own a MacBook Pro 15″, iMac 27″, iPod Nano, Shuffle, Classic, an iPhone 4S (64GB), iPad 2 (64GB 3G), 1st gen Apple TV, AirPort Extreme, and yes, have owned Apple stock since 2003 (wish I’d bought more!!!). 🙂
Heck, I even did NeXTStep SysAdmin and development for 6 years…for the biggest installation of NeXT computers in the world (in Fairfax County, VA, for those “in the know”) and attended a presentation by Mr. Jobs himself, demoing Portable Distributed Objects to about 30 of us in a small conference room….should have taken that opportunity to say “hi” and shake his hand, while I had the chance. (NeXT is the company Jobs founded after leaving Apple in the 90s, for the more casual Apple-heads).
So yeah…you could say I’m a big fan of Apple products. Apple products aren’t perfect, but in most cases, they’re the best thing available by a long shot. Honestly, I’m surprised that the “wouldn’t switch at any price” is *only* 21%.
Seriously? They’d give up their iPhone for a Fragmanoid imitation to save a hundred bucks or so? Give up your Mac for some plastic Dell/HP running the latest Windows abomination to save a couple hundred? Give up your iPad to save a hundred or so an put up with what, a Kindle Fire?
The other 79% obviously don’t think much of themselves if they don’t think they’re worth such an upgrade for so relatively little money (in the grand scheme of things.
We’ve come a long way from the Vint Hill Farms days…
I still have my Mac Plus, purchased in ’87 – it still boots up too.
8 mhz processor; maxed out to 4mb of RAM with a 40mb “Photon 40” hard drive on the SCSI port. Good times.
I’ve been using Macs since ’84 and am proud to say I have never owned a Windows box, even though I’ve been forced to suffer the use of them far too many times.
BTW, that 40mb drive cost a cool $700 in late ’80’s dollars.
On the contrary i see a number of my frenz changing to Samsung S3…but im gonna stick with iphone for life! iphone 5 u better be worth waiting for!!!!
Apple had me in 1988 playing Risk on green screens when I should have been studying for my finals. I’ve only ever had to go to the dark side because of work and it was routinely and reliably a disappointing experience. Windows 98 equates to Mac 88 and they’ve never, ever had the talent to closed that gap, in fact it has only ever widened.
With a macpro, MBP, MBA, 2 ATVs, 2 iPads, 2 iPhones, AEX and a smart 3 year old who can work most of it without it crashing repeatedly, I’ll not be changing tracks any time soon.
Bears out your piece.
It’s not blind loyalty, it is because Apple keeps making the best while others always seem to cut corners. The type of corners you find out about after you put down your hard earned money.
Apple earned their reputation, and keeps on earning it.
21% of 10%, wow!!
Give me the following and I’d switch:
Complete ecosystem that is better integrated and more intuitive than Apple’s for all my connected devices.
Free hardware for life.
Free data plan.
Hardware that is equally beautiful and well thought as Apple’s with the same or better performance.
No usage of any of my info in anyway for advertising/marketing purposes.
Stores with the same amount of locations and dedicated staff where I can get local service.
Equal amount or more applications.
Software as robust and tied together as iOS and OSX.
And finally a lump sum net of taxes payment of 2 million dollars cash or Apple stock.
Give me that an I would consider switching.
Sheep are very loyal too
A guitar amplifier (or guitar amp) is an electronic amplifier designed to amplify the electrical signal of an electric or acoustic guitar so that it will produce sound through a loudspeaker. Most guitar amplifiers can also modify the instrument’s tone by emphasizing or de-emphasizing certain frequencies and adding electronic effects. Vibrations of the strings are “picked up” by a suitable microphone. ”
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