“When Steve Jobs said he was going to go thermonuclear on Google, this is the real thermonuclear move,” Bardin said. “This is Apple going at the core business of Google on really local search. And the map is the UI of local search. We all know that when we use our iPhones, we actually open up Google Maps and we search through that and so it’s going to be very interesting to see what Apple can pull up in terms local search, something that Google knows a lot about.”
Watch the video via Bloomberg here.
Apple using Waze data in new iOS 6 Maps – June 13, 2012
Apple goes thermonuclear on Google with new releases – June 11, 2012
Apple shows off iOS 6 with all new Maps, Siri features, Facebook integration, Shared Photo Streams via iCloud, and more – June 11, 2012
Steve Jobs: ‘I’m going to destroy Android, because it’s a stolen product; I’m willing to go thermonuclear war on this’ – October 20, 2011