Noam Bardin, chief executive officer of Waze Inc., talked with Emily Chang on Bloomberg Television’s “Bloomberg West” about the company’s mapping software and Apple Inc.’s decision to oust Google Inc.’s maps as the default application on the iPhone and iPad.
“When Steve Jobs said he was going to go thermonuclear on Google, this is the real thermonuclear move,” Bardin said. “This is Apple going at the core business of Google on really local search. And the map is the UI of local search. We all know that when we use our iPhones, we actually open up Google Maps and we search through that and so it’s going to be very interesting to see what Apple can pull up in terms local search, something that Google knows a lot about.”
Watch the video via Bloomberg here.
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