“Apple Inc Chief Executive Tim Cook said technology for televisions was of ‘intense interest’ but stressed the company’s efforts would unfold gradually amid speculation the iPad and iPhone maker was on the brink of unveiling a revolutionary iTV,” Alexei Oreskovic and Poornima Gupta report for Reuters.

“Industry insiders and executives say Apple may unveil a TV-based device in late 2012 or 2013 that has the potential to shake up the cozy television content and distribution industry the way the iPod and iPhone disrupted music and mobile content, but Cook has steered clear of commenting on that issue directly,” Oreskovic and Gupta report. “‘This is an area of intense interest for us,’ Cook said, referring to Apple’s existing television set-top box product. ‘We’re going to keep pulling this string and see where it takes us.’ When asked specifically if Apple was making a television set, Cook said he was not going to answer that question.”

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MacDailyNews Note: Cook also reported that in 2011, Apple sold 2.8 million Apple TV units. This year, in the first five months, Apple’s already sold sold 2.7 million Apple TVs.

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