“Analyst Gene Munster with Piper Jaffray noted that while Apple currently has just 250 retail locations in the U.S., the company has the potential to reach many new customers by expanding its micro-store concept,” Hughes reports. “Currently, Walmart has over 3,800 locations in the U.S., and Target has 1,700 stores. Munster expects Walmart to be a significant partner for Apple in expanding the company’s presence, as Walmart has better rural distribution.”
Hughes reports, “Apple is currently testing its store-within-a-store concept at two Target locations, and 23 more stores will be added before the end of the year.”
Read more in the full article here.
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Apple store-within-a-store outlets coming to Target this year, sources say – January 6, 2012