“In August, according to IDC, China overtook the U.S. as the world largest consumer of personal computers,” Philip Elmer-DeWitt reports for Fortune.

“On Wednesday, Morgan Stanley issued the results of a survey suggesting that Apple is the best positioned of all PC manufacturers to capitalize on the boom,” P.E.D. reports. “Summarizing the results of a proprietary Alphawise survey of 1,553 consumers in 16 Chinese cities, Morgan Stanley’s Katy Huberty reports [that when] asked which brand of computer their next PC would be, 21% of Chinese consumer chose Apple.”

P.E.D. reports, “They rate Apple as the most desirable PC brand, well ahead of other international and domestic PC makers — including Beijing-based Lenovo.”

Much more in the full article here.