Apple’s share of world’s largest PC market, China, set to grow from 5% to 21%

“In August, according to IDC, China overtook the U.S. as the world largest consumer of personal computers,” Philip Elmer-DeWitt reports for Fortune.

“On Wednesday, Morgan Stanley issued the results of a survey suggesting that Apple is the best positioned of all PC manufacturers to capitalize on the boom,” P.E.D. reports. “Summarizing the results of a proprietary Alphawise survey of 1,553 consumers in 16 Chinese cities, Morgan Stanley’s Katy Huberty reports [that when] asked which brand of computer their next PC would be, 21% of Chinese consumer chose Apple.”

P.E.D. reports, “They rate Apple as the most desirable PC brand, well ahead of other international and domestic PC makers — including Beijing-based Lenovo.”

Much more in the full article here.


    1. If anything iPads will cannibalize Mac sales. But I think Apple is aiming for 100% of the emerging smart appliance market rather than 20% of the antiquated PC market.

  1. apple should ramp up mac marketing every where.

    I’ve not seen a new imac ad on TV in my area for ages.
    As for Mac Pros or minis, some people don’t even know they exist (a lot of third party stores don’t carry them).

    Apple has focused on iOS devices the last several years with great results but perhaps they should ride on mobile’s success (the halo) and push macs harder. (from latest data I have which is a couple of years old: Dell with a tiny fraction of Apple’s profits spends more on marketing, so does Microsoft )

    Mac’s 10% market share in U.S is great rising from 2% 10 years ago but it could be 20% or more.

    Cheaper macs, a mid tower maybe, might be an idea especially for developing markets.

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