The ad’s voiceover, by Peter Coyote, states:
This is what we believe. Technology alone is not enough.
Faster. Thiner. Lighter. Those are all good things.
But, when technology gets out of the way, everything becomes more delightful.
That’s when you leap forward.
That’s when you end up with something like this. (single hand puts down iPad 2)
MacDailyNews Take: It is nice to see Apple using their full arsenal; reminding people what really sets them apart for all others is a smart move. This ad is reminiscent of Apple’s iconic “Think Different” ad: