Apple forthcoming brand new Apple TV – or iTV – “according to Rose, 1) is coming in September and 2) will ‘change everything.'”
Here’s what Rose says about iTV:
• iOS TV apps: He expects to see an iPhone/Pad like marketplace for television applications with apps for video sharing, streaming and recording, interactive news apps, games, etc.
• a la carte (app) stations: “With Apple’s iAds, content producers (e.g. ABC/NBC/etc.) can directly monetize and distribute their content,” which according to Rose will eventually destroy the television side of the cable and satellite industry. “Say goodbye to your monthly cable bill,” he cheerfully predicts.
• .Me Picture/Video sharing: “At $99 your parents, grandparents, and friends will have an iTV. Sharing pictures/videos from your iPhone will happen with the push of a button.”
• The iPad as “one big badass remote control”: The iPad, he says, will be the preferred input device for the iTV.
Full article, including what Elmer-Dewitt thinks might be a “fatal flaw” in Rose’s “changes everything” argument, here.
wonder what will happen to elgato and it’s eyetv ?
The dawning of internet television is upon us..
Yet another tipping point.
.:.
The single biggest thing that will make the new apple tv take off and change everything is ios 4 and the app store on the device.
So getting one
it’s not going to be a hobby anymore.
Once again the competition sits and waits with dread as another Apple announcement looms. Their only strategy to compete is to try to copy whatever is announced.
Wishful thinking from Kevin Rose.
Maybe, but the $99 thing ………wishful thinking.
This does sound like the way to go for television. It let’s Apple deliver the revolutionary product they want, but with the apps model the content providers have more control, and will actually compete for our attention.
Kevin Rose is a douche-nozzle and has no credibility.
With Apple’s iAds, content producers (e.g. ABC/NBC/etc.) can directly monetize and distribute their content,” which according to Rose will eventually destroy the television side of the cable and satellite industry. “Say goodbye to your monthly cable bill,” he cheerfully predicts.
This guy is talking out of his @ss.
NBC is owned by Comcast, now what?
Frigging retard.
So… That’s what they’ve been growing on that there server farm!!!
WRONG!
If it won’t play local networked drives or a usb device and suck in the majority of files like ISO images, matroska mkv, mpeg2 &4, h.264, avi, etc.. then it WON”T “change everything”. You need the techies to ‘sign off’ on this, get the buzz going and they won’t unless it has the basic capabilities of a Popcorn Hour or WDHD TV media player which have done this for years now. Kevin Rose is a tool unless he knows something he’s not saying.
Not to mention (briefly covered in the real article)… As soon as InternetTV “takes off”, providers are going to clamp down on bandwidth with fee, penalties and cutting people off… turning any such device into a boat anchor. Without the abilities above you’ll have some seriously pissed off end users.
Wake up! Stop being a Lemming. Apple needs to Think Different some more on this.
I said goodbye to my TV bill, but I still pay them for my Internet tubes.
New iTV is no doubt looming, probably at $199-299 in price. Will you be able to plug in hard drives or will it have to stream everything? Many questions and a tech ecosystem only Mr. Jobs can clarify, soon.
What if Apple took a different approach to the settop box ecosystem and partnered with the cable/satellite providers like they do with mobile networks? $99 or free could be a subsidized price through AT&T, Comcast, Verizon/FiOS, DirecTV, etc. Bandwidth could also be subsidized using iAds as a way to overcome the fatal flaw argument.
My AppleTV is on it’s last legs. Hurry up and release the new one already!!!
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@Driver
You’re the one who needs to Think Different. An iTV box will not change everything unless the person using it never has to know what the Hell a matroska mkv file is. You think your grandmother gives a crap about ISO or USB or h.264? Apple needs to make it simple, which is what they do best. If they don’t make it as easy as cable tv is today, it won’t replace cable tv. You need to get your head out of your techie ass, move out of your mom’s basement, and grow up. How’s that for “WRONG!”.
Apple is so copying Google in this!!!!
@Galloway
OK I screwed up, Your right I’m wrong.
I’m such a tool.
Somebody help me move out of my moms basement please…
All well and good if it’s true.
Thing is that I don’t watch very much TV, certainly not enough for me to purchase the iTV box or what have you.
It would be great for those who watch a lot of TV though.
Apple had an STB back in the 90’s, not to mention AppleTV. So get your facts straight.
off subject, but find it funny!
I signed up for Netflix, but it won’t allow playing outside of the USA
so I installed ‘Hot Spot Shield” to give me a USA IP.
When it opens their home page prominent ad is for ‘NetFlix” unlimited online shows for $8.99 per month
The AppleTV doesn’t need to play all the different formats. It just has to have the availability of all the content, regardless of format.
I think if they hooked up with the brand-agnostic satellite installers, they would have an army of people to offer the device, sell it and install it.
While I sit here typing on my 4th MacPro, surrounded by (well they’re out in the shed behind MY house, nobody I know evenhas a basement) old discarded Apples from days gone by (Q800, a couple of 6100s, a IICi, a FX) I’ll just mention that my Mother, a Grandma of 5 and great grandmother of 3 uses the WDHD Live unit I set up for her with no problems. Even took it on the road in her 35′ Coach this past week, where cable tv is rare and Internet connectivity is even rarer. She can rip her DVD’s on her MacBook (as ISO) and save to a external drive, plug it in with NO problems. I also can send her files which she can play at will regardless of the format. For her SHE doesn’t care, it just works with the WDTV. Apple isn’t bringing anything new except for the iTunes model to the table, which we ALREADY HAVE for anybody that knows how to hook a DVI cable from their laptop to their HDTV/
For aTV to work it has to have ALL the functionality mentioned in the hype, needs to add iTunes ripping capability to existing DVD’s, play a ton of formats locally, and provide for people that have spotty as well as NO internet access. Still a large percentage of people out there in citys and in the country that have NO internet access and could really care less. Something like 25% or more last I read.
Oh, by the way, I also worked for Apple for 4 years during the 90’s in tech support… so bite me you pimple-poppin’ idiot.
What do you think the new trackpad was for. Apple TV interfacing with ease! All you will need is the new trackpad. Brilliant!
We’ll see what happens. The rumor mill is very quiet on this one. Given that the media execs would have to be in on this I would have thought someone would have let the cat out of the bag by now.
My guess is that any new device would be released in Jan. Why? Because the Sept 14th media show is all about releasing new products for the Xmas spending spree. Starting to sell a brand new device with a new concept 3 months before Xmas doesn’t make sense.
Look at the iPad. Apple released it mid-year, had instant success, rolled it out to multiple countries and have mostly caught up with demand. This means that they can fully support the Xmas pressie demand and make the most out of the publicity.
Releasing an iTV now would only serve as a distraction. Plus Phil Cook said the server farm would be ready for the new year.
When this unit does appear then I personally fell price will be important. I could easily drop $99 for something like this but if the price is ~200 then I would have to think very hard about it. I would also appreciate if the same functionality is given to macs. The reason being that it helps spread the technology quickly and enable people to see the value just like iTunes did. The Front Row software is up for a refresh and it doesn’t work properly on the Mac.
Wow, Its scary to see how many people go crazy over one weird rumor. Steve Jobs has said himself (listen to him on AllthingsD) that the tv market is a hard nut to crack.
Its already a mature market and people seem to like it that way. Also you need to get agreements from all the various tv sources to use their media and even the current Appletv does not have that.
Everyone take a chill. Its a nice Sunday. Relax.
Just a thought,
en
Time will tell. Apple has a long term plan and the AppleTV (or iTV in the future?) has its designated role. At some point Apple will unfold its next incarnation of this device/ecosystem and two things are certain:
1) It will embody some new aspects or functionality that few, if any, had fully predicted and which will result in a fundamental change to the future of video content and distribution
2) It will fail to embody some aspects or functionality that many currently deem necessary to its future potential for success.
And, yet, it will succeed in its own peculiar neo-Apple way, both hated and loved.
The comment page sounds like two kids argueing to each other. While there are merits here…. remember… things like tv have lots of rights that require contracts…
Google tv is having that problem right now.
I think Steve jobs is right again…. Something might come but it will be different…
Just a thought,
en
I just want itv to be a cold, super-low-powered tv-show recorder.
So the Apple “chair” will now have 6 legs? (Mac, iPod, iPhone, iPad, iTV, App Store, and retail stores)
Ballmer is going to be first in line for that one!
Internet TV won’t happen until the pipes open up in the US. And we know where the US stands in regards to this.
Live sports is still going to be an issue – unless a dedicated network app is created and allows you to access all the content on that network for a set fee. If it’s a fee for each TV program or game watched, I can easily see my monthly bill being a multiple higher than it is now given the fact that I watch every single Phillies game all season long.
“wonder what will happen to elgato and it’s eyetv ?”
I have two EyeTV units, and the writing is one the wall for Elgato. I simply don’t plan to buy another one … ever. Today they are limited to standard broadcast analogue signals at a t time when providers are racing toward digital (DRM controlled) broadcast. Add to Elgato doesn’t seem to have the funds to work the bugs out of their software. Neither EyeTV unit works reliably for me any more unless I wish to downgrade my OS to use an older version of EyeTV. Instead Elgato is desperately adding useless gadgety features in the hope of spurring some sales.
Now I know why Apple simply stole Elgato’s top executive, years ago, and didn’t buy the company – it’s a dead end.
i’ve used eyetv since 2003 and never had any real problems , i just bought the tv diversity and now can either record two channels at once , watch one and record the other or have pip plus you can control the whole thing with an apple remote , an iphone or an ipad via it’s slick gui
all in a thing the size of a usb stick
since elgato’s german i certainly wouldn’t underestimate them
@Driver
Oh you schooled me with more of your deeply techie neediness. I’ve had eight Macs since 1984 and taught computing myself and have no trouble doing all the things you’re talking about. Unfortunately you entirely missed my point.
With all your (and your Mom’s) technical expertise, a “game changing” aTV or iTV is not meant for you. At all. You’ve got your video needs plenty covered. It’s only game changing if the people who DON’T know or care about all the video format acronyms find a new box as easy to use as cable. If such a box makes people with the tech knowledge like you and I obsolete. If you want to keep throwing around your knowledge and claiming this hypothetical new box is a bust if it doesn’t do all the things you’re talking about, whatever, keep your nerd card. If the box does those things, all the better. But if it doesn’t that won’t make it a failure.
Maybe the NEW Apple TV is really an app that runs on an iPhone, iPod touch, or iPad. Actually, it would be a two-part system.
Part One connects to the HDTV’s HDMI input and provides the graphics hardware needed to display the content on the HDTV screen at 720p. It has 802.11n wireless.
Part Two, the “brains” of the operation, is your iPhone, iPod touch, or iPad (probably needs to have an A4). It runs the “iTV” app, which accesses cloud-based content or media on your local-network Mac’s iTunes library, and streams it to the HDTV, through “Part One.”
You can also use “Part Two” to watch the content directly on its own screen, wherever you have a WiFi connection, using that same iTV app. And obviously, when the output is going to an HDTV, that iPhone, iPod touch, or iPad (running the iTV app) serves as the worlds best “remote control”; technically, it’s not even “remote” since the “control” device on your hand is doing the work.
There are probably a few “hurdles” that would make the above unfeasible, but I thought it was an interesting alternative to the usual speculation.
Could it be that we already have the next Apple TV, and it’s called the iPad?
What if the iPad simply controls an internet video stream that can be displayed on an HDTV screen?
Is Steve Jobs creating global television?
Nah. Never happen.. Ever! (but I wouldn’t bet against it)
“As soon as InternetTV “takes off”, providers are going to clamp down on bandwidth with fee, penalties and cutting people off… turning any such device into a boat anchor. Without the abilities above you’ll have some seriously pissed off end users.”
That makes absolutely no sense to anyone that knows and understands the ISP industry.
The writing has been on the wall for years, although the transformation has been slow because of bandwidth and equipment limitations, but by 2020 most all information will be delivered by a pipe that you buy bandwidth for.
Broadcasters are scared.
Cable providers are scared.
Telephone companies are already freaking out.
Dish and DirecTV are shitting their pants.
Wireless providers are scrambling.
Everyone wants to be the one to provide bandwidth when that is all that is left to sell.
There will be so much competition that NO ONE will dare throttle or censor. It will be tiered and capped to offset hogs.
That is, unless someone steps in to control it.
Hopefully not…
Whenever Apple enters the TV space it will destroy the existing TV industry as we know it. Apple has a very long history of being disruptive with well crafted, high power devices that are easy to use. Apple wiped out most of the mainframe & mini computer business with the Apple ][. It wiped out the printing business with the Mac, Steve Jobs forever altered world wide communications (www) with the NeXT machine, Apple ushered in the wireless era with the iBook, Apple completely altered the Music business with the iPod, Apple tore down the cell industry with the iPhone, and the hits keep coming.
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The TV is the holy grail of Apple’s dream, so once it finally happens, all other companies in that industry are either toast or will have to radically change their plans to catch up with Apple.
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Apple has a test product right now that is amazing, so Apple has been hard at work since 2007 on it, so once the final commercial product is released, hold on tight. It also might entirely upset the Game industry as a bonus.
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I do not think Apple will release it this year, Apple has too much on their plate, but next year, or 2012, Apple will transform TV forever.
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Next up… Home automation…
@Galloway
There will always be a need for what you call ‘techies’. As long as there are illiterate computers users (idiots) and believe me, the world has no short supply of them. Although Apple has made it easier on them
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i agree with ken , i’m thinking this whole thing is part of a grand ios sw update in sep , for the ipad too which will probably act as a glorified remote
whatever it’ll be damn exciting
Yea, one is on the third year and other second and now are the undisputed leaders of their franchises, Rose is the hope of Chicago while Durant is leading the NBA’s smallest market and making a name.
http://acaiadvancedcleanse.org
Apple TV can’t be called iTV in the UK, as it is owned and used by the UK broadcaster ITV.
What will Apple do about this? ITV said they wont allow Apple to use the brand.
@Driver
You’re right, and the iPad will fail as well because it doesn’t have any USB ports, a camera, or even Flash support!!
Oh wait…
Will the new business model be a truly multinational or just a US centric system?
And I fail to see how telephone landlines or existing mobile phone networks are going to replace HD terrestrial broadcasting any time soon.
So, is this new world order TV going to be satellite delivered, I ponder?
Without an open net and reasonable pricing for data volume (caps), such a device is DOA. One hour of iTunes 720HD content is well over 1GB.
Without an open net and reasonable pricing for data volume (caps), such a device is DOA. One hour of iTunes 720HD content is well over 1GB.
Without an open net and reasonable pricing for data volume (caps), such a device is DOA. One hour of iTunes 720HD content is well over 1GB.
Without an open net and reasonable pricing for data volume (caps), such a device is DOA. One hour of iTunes 720HD content is well over 1GB.
Without an open net and reasonable pricing for data volume (caps), such a device is DOA. One hour of iTunes 720HD content is well over 1GB.
Without an open net and reasonable pricing for data volume (caps), such a device is DOA. One hour of iTunes 720HD content is well over 1GB.
Without an open net and reasonable pricing for data volume (caps), such a device is DOA. One hour of iTunes 720HD content is well over 1GB.
maybe they’ll have a new more efficient codec ?
@Ankh
I’m sure “techies” — and I’m one of them, the guy who gets called with the “I don’t know, it just isn’t working” problems — will always be needed. But when a set top box for streaming, renting, buying and watching on demand video (and maybe even applications) like this hypothetical new Apple TV works so easily that we only get called as often as the cable guy, then we’re getting somewhere!
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Was he drunk when he said all of this?
Certainly seems to fit in with the recent MobileMe redesign of Mail and Calendar too.