Kevin Rose: Apple’s next-gen Apple TV – or iTV – will change everything this September

Apple Online Store“Kevin Rose, co-founder of Digg, made two bold predictions Saturday,” Phillip Elmer-Dewitt reports for Fortune.

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Apple forthcoming brand new Apple TV – or iTV – “according to Rose, 1) is coming in September and 2) will ‘change everything.'”

Here’s what Rose says about iTV:

• iOS TV apps: He expects to see an iPhone/Pad like marketplace for television applications with apps for video sharing, streaming and recording, interactive news apps, games, etc.
• a la carte (app) stations: “With Apple’s iAds, content producers (e.g. ABC/NBC/etc.) can directly monetize and distribute their content,” which according to Rose will eventually destroy the television side of the cable and satellite industry. “Say goodbye to your monthly cable bill,” he cheerfully predicts.
• .Me Picture/Video sharing: “At $99 your parents, grandparents, and friends will have an iTV. Sharing pictures/videos from your iPhone will happen with the push of a button.”
• The iPad as “one big badass remote control”: The iPad, he says, will be the preferred input device for the iTV.

Full article, including what Elmer-Dewitt thinks might be a “fatal flaw” in Rose’s “changes everything” argument, here.


  1. Once again the competition sits and waits with dread as another Apple announcement looms. Their only strategy to compete is to try to copy whatever is announced.

  2. This does sound like the way to go for television. It let’s Apple deliver the revolutionary product they want, but with the apps model the content providers have more control, and will actually compete for our attention.

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