Apple has debuted a new iPhone print ad in a national (U.S.) campaign that seems to play off the “Jesus Phone” or “God Phone” sobriquet that some have used to refer to iPhone. The advertisement features an image that’s more than a little reminiscent of Michelangelo’s Sistine Chapel fresco, “The Creation of Adam,” along with the tagline, “Touching is believing.”

If we follow Michelangelo’s positioning of Adam on the left and God on the right, the iPhone was created directly by and/or is God’s phone (as if He needed a phone).

Here’s the back cover of the August 2007 issue of Details Magazine:


God Phone.