“The world of desktop computing is finally going mobile, and the shift can be seen in the explosive growth of wireless data for cellular carriers,” John Markoff reports for The New York Times.

“That shift may well be underscored [Tuesday] when Steven P. Jobs, the chief executive of Apple Computer, is expected to unveil an Apple phone representing his company’s new mobile communications strategy — highlighted by a device that may include Jobsian refinements such as a sleek ceramic case and a transparent touch screen,” Markoff reports. “Industry executives and competitors believe that Apple has developed the first of a new generation of devices that are closer to personal computers in pocket form, meaning that they will easily handle music, entertainment, productivity tasks and communications on cellular and other wireless networks.”

Markoff reports, “‘Apple is about to touch off a nuclear war,’ said Paul Mercer, a software designer and president of Iventor, a designer of software for hand-helds based in Palo Alto, Calif. ‘The Nokias and the Motorolas will have to respond.’”

“For Apple, one advantage in entering the wireless data market may be that it can develop both the hardware and the software for its own phone. But it would still need to rely on the cellular carriers,” Markoff reports.

Markoff reports, “Whatever his business strategy, Mr. Jobs is certain to have an impact. Recently, he told two associates, who asked not to be identified to avoid damaging their relationship with him, that he was more excited about his current project than he was about the Macintosh.”

Full article here.

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