Report: Apple to ‘touch off nuclear war’ with ‘iPhone’ that’s more ‘pocket Mac’ than mobile phone

“The world of desktop computing is finally going mobile, and the shift can be seen in the explosive growth of wireless data for cellular carriers,” John Markoff reports for The New York Times.

“That shift may well be underscored [Tuesday] when Steven P. Jobs, the chief executive of Apple Computer, is expected to unveil an Apple phone representing his company’s new mobile communications strategy — highlighted by a device that may include Jobsian refinements such as a sleek ceramic case and a transparent touch screen,” Markoff reports. “Industry executives and competitors believe that Apple has developed the first of a new generation of devices that are closer to personal computers in pocket form, meaning that they will easily handle music, entertainment, productivity tasks and communications on cellular and other wireless networks.”

Markoff reports, “‘Apple is about to touch off a nuclear war,’ said Paul Mercer, a software designer and president of Iventor, a designer of software for hand-helds based in Palo Alto, Calif. ‘The Nokias and the Motorolas will have to respond.'”

“For Apple, one advantage in entering the wireless data market may be that it can develop both the hardware and the software for its own phone. But it would still need to rely on the cellular carriers,” Markoff reports.

Markoff reports, “Whatever his business strategy, Mr. Jobs is certain to have an impact. Recently, he told two associates, who asked not to be identified to avoid damaging their relationship with him, that he was more excited about his current project than he was about the Macintosh.”

Full article here.

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46 Comments

  1. OOOOOh…. bloody sh@t! Can’t wait for Tuesday!!!! I am already counting down!!! sleepless nights… I bet something exciting’s going to happen. This is the climax. Just imagine a small part of Mac OS X in iPhone. That’ll be a sight to behold!

  2. If the iPod Mobile is powerful like a “pocket Mac” it should have a stylus and touch-screen. Inkwell is the hand-writing technology used in the current OS X and it could be ported to this mobile phone.

    Another possibility is that the iPod Mobile will use tilt-sensors for scrolling up and down, changing volume, etc.; buttons for making selections could be on the side, making the face of the mobile free for the screen.

  3. PLEASE BE TRUE!!!

    Really fits with the “The first 30 years were just the beginning, Welcome to 2007” teaser!

    I expect something pretty big with a statement like that, I mean, Apple only invented the personal computer in those 30 years and that hasn’t had much of an effect.

  4. Careful Marc… the secret to apple’s success, indeed with the very first iPod, was that it wasn’t a convergence device..

    the name iPod is derived from this ‘dummy data holder’ idea, where you do all the hard work on the computer, and load up your Pod automatically.

    5 years later, i’d be careful about loading up the iPod with too much functionality… look at the PSP..

  5. iPod, the device that has stealthily attached itself to the bodies of tens of millions of people as a music player device, transforms into the heart of a wearable computer platform. On Monday, it’s a “just” a great media player. On Tuesday, it’s the next big thing in computing.

    That’s what Apple “the first 30 years” banner is all about…

  6. Of course Jobs is more excited with this project than with the Macintosh. If it succeeds he will make millions. So all the other investors.

    Apple rocks. Look at us: we are all excited about a product that nobody has seen (outside Apple and partners). We want to buy it and we don’t even know what it is. That’s what I call marketing. I’ve been savig fot awhile. I also want it.

  7. Hmmm. Since the Mac was originally Jef Raskin’s baby, I could definitely see Jobs saying this thing was more exciting than the Mac. Of course Jobs got really behind the Mac and was the driving force behind actually getting the beast to ship, so it would still be saying a lot if he is this excited about a product.

    We can only hope that it’s true!

  8. Truly Personal Computing. Available anytime, anywhere and in a small form factor.

    That’s what I want…

    Bring it on!

    ps MDN Magic Word is ‘hours’. That’s right. Just a few more hours to go… can’t wait!

  9. It’s on, it’s off, it’s revolutionary, it’s not, it’s off again, it’s on, it excites Stevie more than the Mac, it’s off… WHOA! Wait a minute… it excites Stevie more than the Mac!? And the branding is going to be shared with a Cisco VOIP phone!?

    Geeze…gimme a break.

  10. Damn. Netgear’s trying to kill iTV before it’s even announced.

    http://www.pcworld.com/article/id,128431/article.html

    Netgear may be hoping to steal some of Apple Computer’s thunder by introducing today an appliance that lets users play Internet and other digital content on their TVs.

    Netgear’s Digital Entertainer HD, introduced at the International Consumer Electronics Show in Las Vegas, discovers content on a variety of PCs, servers and storage devices in a user’s home and can play that content, including video in high definition format, on a user’s TV.

    Users connect the box to their home entertainment system and to a router. Computers, including PCs, Macs and Linux machines, can connect to the router via wireless or powerline networking. The Digital Entertainer HD also includes two USB 2.0 ports to play content from Flash and other storage devices.

    “This is the first digital media player to bring the universe of digital content to the TV,” said Vivek Pathela, vice president of marketing for Netgear.

    Sons of bitches.

  11. Damn. Netgear’s trying to kill iTV before it’s even announced

    a) iTVs been announced. That’s why you know about it.
    b) Everything is about leverage. Apple owns digital music and the iPod automatically makes Front Row, etc important.
    c) Netgear has cool stuff, but come on… compete against Apple’s brand equity? Ouch.

  12. “iTVs been announced. That’s why you know about it.”

    All they did was preview it, iTV isn’t even the official name. You know what I mean, the official announcement at Macworld.

  13. So, he confided his feelings in two guys, and they said, “Keep our name secret so we don’t ruin our relationship with him”.

    Okay, well, he’ll never be able to narrow it down to those two guys then, since their names are not being given out. *rolls eyes*

  14. A cell phone with the video iChat built in.

    A Mac user can establish a 4-way (self and 3 others) conference between any combination of iChat phones and Macs.

    An iChat phone can call up iChat on your Mac for streaming your music or videos… a video iPod with your full library of music, video, and just about anything else on your Mac… hmmm… video while your away from home for security.

    When in BlueTooth proximity to your Mac, the iChat phone uses VoIP to avoid cell phone charges. Seamlessly auto connects to cell network when out of range.

    iChat-Lite software for XP and Vista to be released in 6 months. It probably won’t be able to establish conference mode due to Vista’s lack of video abilities (Core Video).

    This new iChat will destroy BOTH Vista and conventional cell phone sales.

  15. john you’re wrong RASKIN came in after the apple II and his contribution was software. It is solely his claim that he came up with the mac design and no one elses. Everyone else disputes that.

    So a soft engineer going into creative design taht would be a first?

  16. When does the Netgear device ship?

    Arguably, iTV was announced first. If Netgear doesn’t ship first, then I don’t know how they can claim to be the first.

    I’m only bringing this up because of principle. Because, actually, no one gives a hoot about who is first.

  17. The NYT mentions Google as a possible competitor. I see them as a likely collaborator with Apple in whatever Apple’s about to announce tomorrow.

    So what I want to know is where Eric Schmidt is tomorrow – CES or MacWorld?

  18. “Steve was more excited about his current project than he was about the Macintosh.”

    That´s because the guts of the Macintosh are basically the same as any Windows computer. How can one get too excited about the Mac anymore? The OS is just updates upon updates, nothing much new or revolutionary, mainly eye-candy.
    Plus when will someone invent a truly new piece of software?
    Everything around today was around 5-10 years ago, just updates.

  19. “Steve was more excited about his current project than he was about the Macintosh.”

    That´s because the guts of the Macintosh are basically the same as any Windows computer. How can one get too excited about the Mac anymore? The OS is just updates upon updates, nothing much new or revolutionary, mainly eye-candy.
    Plus when will someone invent a truly new piece of software?
    Everything around today was around 5-10 years ago, just updates.

  20. “Steve was more excited about his current project than he was about the Macintosh.”

    That´s because the guts of the Macintosh are basically the same as any Windows computer. How can one get too excited about the Mac anymore? The OS is just updates upon updates, nothing much new or revolutionary, mainly eye-candy.
    Plus when will someone invent a truly new piece of software?
    Everything around today was around 5-10 years ago, just updates.

  21. The other side´s lawyer,

    I have3 to disagree with you. Expose wasn’t around. Spotlight is brand new. No other computer can run Windows, Linux AND OSX. .Mac wasn’t around, and there was NO WAY to sync your passwords, mail, bookmarks, etc.

    m

  22. Golly Markoff, whenever I talk about vaporware on the Internet, I just get flamed by everyone. You’re reporting it like it’s a done deal. Not that I wouldn’t want an iPhone, or the idea that Jobs revolutionizes yet another technology industry and shows them where to go to stay in business.

    I too am counting the hours until the Job’s keynote speech.

    And Simon; I would love to see iChat on this iPhone, but since I haven’t been able to use iChat’s voice, let alone video, since iChat 3, I have some serious doubts that it will work from a tiny candy bar mobile phone. I hope that I’m wrong on this.

  23. Remember, today’s Mac is nothing like the original. Today’s Mac is actually Steve Job’s NeXT computer regardless of who designed the original one. Apple is selling modified/updated NeXT systems instead of System 10 machines because System N (where N<10) SUCKED.

  24. >On a related, note, NO Zune, black, white or brown,
    >is in the top 100 on Amazon.
    >Zune, it seems has the buoyancy of a stone.

    You’ve seen one…. You have got to wonder what idiot sat in a meeting and actually proposed that thing, not to mention how absolutely no one in the 30 or so layers of managers that had to appprove it actually saw how bad it was. If everyone liked the thing, the most impressive thing about the project is that there are so many people working in one building with such titanic bad taste.

    It is SO ugly that the interface, which is not the worst thing Microsloth has put out (my MPx220 Smartphone has that distinction which is why it sits in a drawer), can’t save it. Just God-awful, donkey ugly.

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