“Justin Long has about an hour and a half before he has to drive from Santa Monica to Burbank to shoot some footage for the website of his upcoming movie “Accepted.” And though the hip and trendy Urth Caffé on Main Street does have awesome soup, and he is very into soup, the line is prohibitively long so he suggests Mani’s Bakery, which is just a few doors down, as an alternative,” Mary McNamara reports for The Los Angeles Times.
McNamara reports, “There he does indeed order the soup, some of which he actually eats while discussing the events that led to him having a half-dozen films in various stages of postproduction while, even as we speak, his pop icon status grows with every ‘Get a Mac’ TV spot released by Apple. ‘If I had been egotistical about the movies, I have been brought back to earth,’ he says. ‘Nine out of 10 people who recognize me recognize me from the commercials.'”
McNamara reports, “Long was previously best known for his role in the TV series ‘Ed’… but now… he is fending off computer geeks who either find his Mac guy righteous or maddening. ‘I had a guy come up to me, in my face, saying, ‘You think you’re so cool? You’re not cool’ and I’m saying to him, ‘Dude, it’s a commercial.” There have been seven spots so far with Long playing the slacker-hip Mac guy to John Hodgman’s nerdy PC guy and there are almost 20 more in the can, guaranteeing that what is currently the hottest campaign on TV can last as long as the heat does.”
Full article here.
Related articles:
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
Apple: ‘Get a Mac. Say ‘Buh-Bye’ to viruses’ – June 01, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
