Tag: timepieces

Jony Ive on Apple Watch: It’s not our intent to compete with luxury goods

Friday, April 24, 2015 5:35 pmFriday, April 24, 201539 Comments

There has to be irony in the fact that Apple designers Jony Ive and Marc Newson…

The Apple Watch: A gateway drug for Swiss horology

Friday, April 3, 2015 4:16 pmTuesday, June 23, 202041 Comments

In September, famed Apple chief designer Jony Ive used some colorful language…

After Monday’s Apple Watch event, Apple won’t look the same

Thursday, March 5, 2015 1:28 pmThursday, March 5, 201528 Comments

The Apple Watch represents the biggest product bet Apple has placed since…