“There has to be irony in the fact that Apple designers Jony Ive and Marc Newson — the minds behind the only credible threat to the watch-making world — are both avid mechanical watch collectors,” Micah Singleton reports for The Verge. “At the Conde Nast International Luxury Conference earlier this week, Ive and Newson shared some of their thoughts on designing the Apple Watch and declared it shouldn’t be compared to mechanical watches given the vast differences between the two products.”
“Apple’s design chief said the company isn’t intentionally competing with luxury goods and has been on the same path since its inception, to make technology more approachable,” Singleton reports. “‘What I know is that was not our intent at all. Our intent has remained the same and is consistent, which has been to try and take what is remarkable technology, in terms of its capability and its utility, and make it more and more personal,’ [Ive said]. ‘That’s what we’re trying to do.'”
Much more in the full article here.
MacDailyNews Take: Again, as we explained last month:
The $17,000 Apple Watch Edition vastly separates Apple Watch from the stupidwatches. Editions are mobile billboards and perpetual interest-generators for Apple Watch and Apple Watch Sport that also elevate the perception of quality for both of those models.
Neil Cavuto blasts ‘those dregs at Apple’ over Apple Watch availability – April 24, 2015
Apple Watch is not aiming at the one-percenters – March 16, 2015
Why is Apple making a gold Watch? – March 12, 2015
Kevin Rose: Apple Watch Edition is perfect for douchebags – March 12, 2015