Tag: iPad halo effect

Apple Mac surges as global PC sales falter in fourth quarter

Tuesday, January 13, 2015 4:00 pmTuesday, January 13, 201511 Comments

Apple’s indomitable Macintosh continues to outpace the rest of the PC market…

Apple’s irrepressible Mac poised for all-time quarterly sales record

Wednesday, December 17, 2014 8:00 pmThursday, December 18, 201426 Comments

Apple surprised the investor community in October with record breaking…

Analysts: Apple iPad pulling in new-to-Mac buyers via halo effect

Thursday, May 31, 2012 4:40 pm8 Comments

Overall, the iPad is having a beneficial ‘halo effect,’ pulling in Mac buyers…