The big question about the rumored Apple Car is not whether the company will build one, but…
Tag: Adam Lashinsky
Why we can’t stop talking about Apple
There isn’t another company on the planet that is discussed this way…
Apple’s obsession with perfection includes packaging
Many people are familiar with Apple’s obsession with creating high-quality premium products…
Piper Jaffray’s Gene Munster and Asymco’s Horace Dediu on Apple post-Steve Jobs
At Fortune’s annual Brainstorm Tech conference in Aspen, Colorado…
Apple’s downfall is coming courtesy of Tim Cook
With Jobs gone, Cook has already made a mockery of his legacy…
Inside Apple: What it’s really like to work at Apple and how its secretive behavior pays off
Undercover meetings! Stealth product developments! The world’s most successful company is obsessed with privacy. In his new book, Fortune senior editor-at-large Adam Lashinsky finds out what it’s really like to work at Apple and how its secretive behavior pays off…
Inside Apple: Scott Forstall is Apple’s ‘CEO-in-waiting’
Scott Forstall has serious nerd credentials…
Excerpt from upcoming book, ‘Inside Apple’
It is currently available for pre-order at $16.92 for the hardcover or $12.99…
