“Fortune Sr. Editor-at-Large Adam Lashinsky spent the last few years digging deep inside Apple looking for what makes Apple Inc., tick,” Seth Weintraub reports for 9to5Mac.
“Fortune ran a bit earlier this year in a cover story called “How Apple works: Inside the world’s biggest startup,” and it holds up as a fascinating read. The full version of the book, ‘Inside Apple,’ is tabulated at 240-to-272 pages and hits stores Jan. 25,” Weintraub reports. “It is currently available for pre-order at $16.92 for the hardcover or $12.99 for the Kindle version and $17.92 for the Audio version (which appears to be shipping now).”
Weintraub reports, “The publisher provided us with an exclusive excerpt that deals with Tony Fadell, the ‘father of the iPod’ and his subsequent move to startup Nest.”
Read more in the full article here.
MacDailyNews Note: More info and pre-order link via Apple’s iBookstore: Inside Apple – Adam Lashinsky
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
Ordered mine at Amazon.com : $16.91. Nice.
I almost wanted to just post “I can see Steve Ballmer making a secret purchase via a fake Amazon ID,” but on the other hand, I really don’t think the guy seriously believes that he or his company has problem. And you know, I like that… I like that a lot!
COE Ballmer. For as long as it takes.
Meant CEO. Typo!
Chairman Of Emptyness seems apt!
I still find it very funny how both Fadell and Ruben fight who among them was “father of iPod”. Because in reality both of them played roles of highly competent and talented engineers, but idea that Apple had to have iPod belong to Steven Jobs.
There could be other people who designed first iPod, but there would be no iPod without Jobs, who wanted to create it in the first place. Steven Jobs is father of iPod.
Is there a book for “Inside Microsoft”
Tony Fadell compares his thermostat company with the Apple of 2001-2002. Talk about wishful thinking!!!
Ummm…..iBook version?