Many people are familiar with Apple’s obsession with creating high-quality premium products…
Tag: Inside Apple
Former Apple exec takes us inside the iPhone development team
Former Apple marketing executive Bob Borchers, who was part of the original iPhone team…
Is Apple truly ‘Agile’ in the sense of the Agile Manifesto?
Apple designed for Steve…
Inside Apple: New hires work on pretend Apple products until they can be trusted
Apple’s penchant for secrecy sometimes sees new engineers tasked with working on…
Inside Apple: What it’s really like to work at Apple and how its secretive behavior pays off
Undercover meetings! Stealth product developments! The world’s most successful company is obsessed with privacy. In his new book, Fortune senior editor-at-large Adam Lashinsky finds out what it’s really like to work at Apple and how its secretive behavior pays off…
Inside Apple: Scott Forstall is Apple’s ‘CEO-in-waiting’
Scott Forstall has serious nerd credentials…
Excerpt from upcoming book, ‘Inside Apple’
It is currently available for pre-order at $16.92 for the hardcover or $12.99…
Fortune’s ‘Inside Apple’ article tops full-length books on Kindle bestseller list
The same piece that ran in Fortune Magazine on May 9…
