Inside Apple Archives

Apple’s obsession with perfection includes packaging

Thursday, December 26, 2013 12:59 pmThursday, December 26, 201310 Comments

Many people are familiar with Apple’s obsession with creating high-quality premium products…

Former Apple exec takes us inside the iPhone development team

Friday, February 3, 2012 2:31 pmFriday, February 3, 201211 Comments

Former Apple marketing executive Bob Borchers, who was part of the original iPhone team…

Is Apple truly ‘Agile’ in the sense of the Agile Manifesto?

Friday, February 3, 2012 11:35 amFriday, February 3, 201211 Comments

Apple designed for Steve…

Inside Apple: New hires work on pretend Apple products until they can be trusted

Monday, January 30, 2012 10:01 amMonday, January 30, 201214 Comments

Apple’s penchant for secrecy sometimes sees new engineers tasked with working on…

Inside Apple: What it’s really like to work at Apple and how its secretive behavior pays off

Wednesday, January 18, 2012 10:17 am16 Comments

Undercover meetings! Stealth product developments! The world’s most successful company is obsessed with privacy. In his new book, Fortune senior editor-at-large Adam Lashinsky finds out what it’s really like to work at Apple and how its secretive behavior pays off…