Weibo leaker Instant Digital, who has a strong track record with Apple rumors, has posted that Apple’s anticipated book-style foldable “iPhone Fold” will be available in three storage configurations, with the following estimated prices:
• 256GB: ~$2,320
• 512GB: ~$2,610
• 1TB: ~$2,900
Tim Hardwick for AppleInsider:
For context, Apple presently offers the iPhone 17 Pro in the same three storage options – 256GB, 512GB, and 1TB – with the iPhone 17 Pro Max offered in a fourth 2TB storage option costing $1,999. Note that the corresponding storage prices shown above are approximate USD conversions from Chinese yuan at the current exchange rate, and shouldn’t be taken as reflective of the final price in the U.S. As such, consider them ballpark figures.
The starting price of the foldable iPhone could be nearly twice as much as the iPhone 17 Pro Max, and Apple could put it somewhere between $1,800 and $2,500, which is double what the iPhone 17 Pro costs. The latest rumors suggest it will be on the higher side of that estimate, and these approximate storage tier prices appear to bear that out.
MacDailyNews Take: So, $2,499 to start, $2,749 for 512GB, and $2,999 for 1TB. Who’s in? When you think of it as “an iPhone and an iPad mini,” the prices aren’t bad at all! This will be a an aspirational device in its first go-round that will sell in relatively low volume vs. the rest of the iPhone family, but which will also downsell the iPhone 18 Pro and iPhone 18 Pro Max.
The iPhone 18 Pro models will become the logical step-down, boosting their sales as the high-end iPhone alternative. Expect this to fuel at least a 10% bump in total iPhone shipments for 2026.
With “iPhone Fold,” Apple will clearly target the ultra-premium segment, appealing to early adopters and tech enthusiasts rather than mass-market buyers. This could limit its initial shipments to something like 10-15 million units in the first year (far below the 200+ million iPhones Apple typically moves annually) but still enough to grab a significant chunk (around 22% unit share and 34% of revenue) in the foldable smartphone category.
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DOA
No way I will spend $3000 on an iPhone Fold.
$2,999?
If this is even remotely true, one would think Apple learned its lesson with Vision Pro. Amazing, amazing product, massively overbuilt, to which no-one can afford.
If Apple were not in a mass-market space, and just built hypercars, Vision Pro would have been $25,000 and probably sold just about as many, if not more, to the uber-rich that “had to have them:” to show they can own anything.
But that’s not where Apple lives. It is very important for Apple to be living in that $1,799 starting price point space.
If they cannot do that with their folding iPhone, they should simply not launch it. Simple as that. It will end in utter failure due to its stupidly outrageous price.
If it’s going to be anywhere close to $2,999, Apple had simply price it at $4,999 so it is a luxury proof of concept only product. They will probably sell MORE at that price than at $2,999, which isn’t affordable for almost anyone, and isn’t high priced enough to shove off the riff-raff peasant people to show only Rolex owners can afford it.
The only saving grace to this pricing? Carriers. But at $3k, even they can only do so much for this, and pack it into 24 or 32 or 36 months pricing… Not good.
Which parts of the following did you not understand?
This will be a an aspirational device in its first go-round that will sell in relatively low volume vs. the rest of the iPhone family, but which will also downsell the iPhone 18 Pro and iPhone 18 Pro Max… With “iPhone Fold,” Apple will clearly target the ultra-premium segment, appealing to early adopters and tech enthusiasts rather than mass-market buyers. – MacDailyNews
These are Samsung shills soiling themselves because Apple will not only create a much bigger foldable market pie but eat most of the dishwasher-makers slice as well.