Fifty years ago in a small garage, a big idea was born. Apple was founded on the simple notion that technology should be personal, and that belief — radical at the time — changed everything.
April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from iPod to iPhone, iPad to Apple Watch and AirPods, as well as the services we use every day — the App Store, Apple Music, Apple Pay, iCloud, and Apple TV — we’ve spent five decades rethinking what’s possible and putting powerful tools into people’s hands. Through every breakthrough, one idea has guided us — that the world is moved forward by people who think different.
That’s because progress always begins with someone — an inventor or scientist, a student or storyteller — who imagines a better way, a new idea, a different path. That spirit has guided Apple from the start. But it has never belonged to us alone.
Every invention we bring into the world is just the beginning of a story. The most meaningful chapters are written by all of you — the people who use our technology to work, learn, dream, and discover. You’ve made breakthroughs and launched businesses. You’ve cheered up loved ones in the hospital and captured your toddler’s first steps. You’ve run marathons, written books, and rekindled friendships. You’ve chased your curiosity, found your new favorite song, and shared stories that connect us all.
In your hands, the tools we make have improved lives, and sometimes even saved them. And that is what inspires us — not what technology can do alone, but everything you can do with it.
At Apple, we’re more focused on building tomorrow than remembering yesterday. But we couldn’t let this milestone pass without thanking the millions of people who make Apple what it is today — our incredible teams around the world, our developer community, and every customer who has joined us on this journey. Your ideas inspire our work. Your trust drives us to do better. Your stories remind us of all we can accomplish when we think different.
If you’ve taught us anything, it’s that the people crazy enough to think they can change the world are the ones who do.
So here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.Here’s to you.
Tim Cook
MacDailyNews Take: In the end, the best ideas always win – and Steve’s are still winning big, many decades later.
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
No.
It’s 35 years of Thinking Different.
Jobs died in 2011. That is when Thinking Different Died.
Ted Apple, move on.
nice words Tim, but strange advice you don’t follow, and you copied them from iSteve, and didn’t credit iSteve or ad team, yes, you catapulted AAPL from $1B to $4T, a 400k % gain, but wasn’t Apple cooler, more exciting, more inspiring, really different, before you cooked it?
Thank you for the share value but that did not have to exclude Apple iSteve mojo, even if your favorite convenient quote from him is not to mimic him or think as he does, as banality from treating technology like an excel sheet, is the death of Apple’s DNA/genes.
“Steve Jobs can make a presentation on paint drying exciting,
whereas Tim Cook can make you fall asleep while presenting Teleportation!”
Tim, did you not overstay your hold on Apple, don’t act like American presidents, Biden, T, Reagan etc., hanging on to their kingdoms, instead of letting younger, energized, inspiring creative souls take over, why dry the firm so much, kill the seeds, nothing will grow? How did top management allow John Giannandrea to ruin Siri/ai for a decade before noticing, iSteve would have fired within first year, how do we now trust anyone in management to take over the reign, Apple needs new blood, but who in the world is of this calibre, practically no one, except Brit Jony Ive whom Apple shamefully made no effort to keep, and Lebanese Tony Fadell, who has vision, sense of tech/hard-soft-ware/entrepreneurship genius etc.!
“but who in the world is of this calibre”
Musk. But like the prom queen, he is already taken.
Tim
Did you read this before its release. What innovation have you achieved in the last 5- 7 years Were being generous as you were allowed an extraordinary long settling in period.
The press release says
If you’ve taught us anything, it’s that the people crazy enough to think they can change the world are the ones who do.
So here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
Here’s to you.
IS THAT WHY YOUVE GOT RID OF MOST OF THEM FROM THE COMPANY AND NOT HIRED OTHER CRAZIES
that explains the lack of innovation – is this an apology for your conduct.
Cook Wall-Street-ed Apple…corroding the storied creator paradigm (excld tv). AAPL the ticker, became the focus and was a worthy sacrifice to the Red “friend” in the East.
Open letter to Tim Cook.
Tim, I am sure you are a nice person, so nothing personal.
1 – Your lack of innovation, for a company of your size and budget, is unacceptable.
2 – Your lack of communication with developers, has created a cat/mouse game with stable software released, hardware releases and hurts the entire ecosystem.
3 – Your acquisitions have been pretty bad. The beats one alone is embarrassing.
4 – Your lack of refreshing your minimal sku’s lacks efficiency and leaves cash on the table.
5 – Your lack of inventory in holiday quarters is unacceptable. The holiday season has existed for a long time, and you have more than enough analytical data to hit milestones, yet, you fall short of available inventory to sell, at a critical time.
6 – You software team is moving backwards. Almost every software you create has actually gotten worse with every release. iTunes, Music, Calendar, Mail, Safari, Contacts, Quicktime, etc… it’s embarrassing. It’s REALLY embarrassing that Firefox works better than Safari on a mac.
7 – You ignore the MacPro community, which is the one that drives the content for all your other products. And while the buyers are not a massive amount, it’s an important aspect of the entire mac ecosystem.. and you ignore it completely. I have been waiting to upgrade our MacPros, yet nothing. I spent $35,000 on our last upgrade. That was in 2019. 7 years.. still waiting. Unacceptable.
8 – You ignore the small form factor of the phones ecosystem. No mini. No SE. So, no sales to those people, who do not want a large phone, and there’s millions of us. Fail!
9 – You did not seem to pay attention to HOW Steve Jobs timed his products/releases. When Steve announced a new product, it was in person, it drove TONS of FREE media press and excitement. Lines at stores. And then you would have an announcement • product release • and sales metrics, all happen in one financial quarter. Free media worldwide. Excitement among consumers. Effective ways to influence stock price. I am shocked no-one around you has pointed this out.
10 – The stock price is WAY underperforming. This is on YOU! Lack of innovation, lack of development. You should have even considered splitting the stock, as you are not driving it effectively. Apple should be well over $300, and heading to $400; and the reason for that is your soft leadership.
11 – Apple Music/Apple TV is a mess. Not only are you WAY behind releasing an updated Apple TV, but your management of content is going to bring a class action lawsuit. Most users are unaware that their content they PAID FOR (NOT rented) is slowly going away. You do not warn customers that your licensing agreements change/end, so you pull the content. Whoever did that negotiation on content, screwed you over with copyright law. When a consumer BUYS content, the transaction is complete. Distributor (Apple) has been paid. Copyright owners have been paid (Warner Brothers, Sony, etc… as well as the Artist that owns the copyright). The consumer owns that right. IF you are going to remove it from your servers, you need to let the customers know to download it. It is not the consumers responsibility to know when YOUR agreements end.
12 – Your keynotes are an overproduced video. They lack all types of human engagement. Go back to live keynotes, with good speakers. And your updates need more improvement other than new colors.
I hope you fix the above, and get Apple back on track.
If you don’t have the passion to do that, I’ll do it.
Richard Hofherr
… and while he is at it, load up the Pride Alter in the courtyard there and cart it off to the nearest land fill.
Tim Cook, Steve’s worst mistake!
The iOS-ification of macOS is a disaster! What in the world was Apple thinking?
I think Apple should put the mouse buttons under the mouse instead… for user convenience.
Just “upgraded” To Tahoe. All I see are changes for the sake of changes which actually make the user experience worse.
Why the fsck would you put the mail “send” button on the right, when all the action is on the left?
Shame on Apple