Apple has officially announced a “special Apple Experience” scheduled for March 4, 2026, at 9:00 a.m. ET. This in-person event will take place simultaneously in New York, London, and Shanghai, marking a departure from Apple’s usual large-scale keynotes at Apple Park in Cupertino, California.
The invitation sent to select media members is notably low-key and cryptic — simply stating “You’re invited. Please join us in person for a special Apple Experience” in the respective city — without revealing specific products or confirming a streamed keynote/online broadcast. This format suggests a more intimate, hands-on showcase rather than a traditional high-production livestreamed presentation.
Mark Gurman for Bloomberg News:
The company is on the cusp of releasing several new products, including new MacBook Pros, MacBook Airs, a low-cost MacBook in several colors and new iPad models. Apple’s also set to introduce the iPhone 17e.
Bloomberg News reported earlier this month that Apple has been preparing a launch for the week of March 2.
MacDailyNews Take: Rumors point to several new devices potentially being unveiled around this time (or in the weeks following), as Apple is reportedly gearing up for multiple launches in early 2026:
• iPhone 17e — A rumored budget/entry-level iPhone model (sometimes referred to as iPhone 17 SE or similar), positioned as an affordable option with modern features.
• MacBook Pro updates — Models with M5 Pro and M5 Max chips for higher performance.
• MacBook Air — Potentially refreshed with M5 chips.
• Low-cost/entry-level MacBook — A new affordable MacBook variant, possibly powered by an A-series chip like the A18 Pro, and available in multiple colors to appeal to a broader market.
• iPad refreshes — Including an updated iPad Air (possibly 8th gen with M4) and a new standard iPad (12th gen with A18).
• Other possibilities — New Mac displays or related accessories.
MacDailyNews Note: Today is Washington’s Birthday in the U.S.A., a federal holiday and, as such, the U.S. markets are closed for the day. We will resume our regular posting schedule on Tuesday.
Washington’s Farewell Address, September 19, 1796
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
