Apple has officially announced a “special Apple Experience” scheduled for March 4, 2026, at 9:00 a.m. ET. This in-person event will take place simultaneously in New York, London, and Shanghai, marking a departure from Apple’s usual large-scale keynotes at Apple Park in Cupertino, California.
The invitation sent to select media members is notably low-key and cryptic — simply stating “You’re invited. Please join us in person for a special Apple Experience” in the respective city — without revealing specific products or confirming a streamed keynote/online broadcast. This format suggests a more intimate, hands-on showcase rather than a traditional high-production livestreamed presentation.
Mark Gurman for Bloomberg News:
The company is on the cusp of releasing several new products, including new MacBook Pros, MacBook Airs, a low-cost MacBook in several colors and new iPad models. Apple’s also set to introduce the iPhone 17e.
Bloomberg News reported earlier this month that Apple has been preparing a launch for the week of March 2.
MacDailyNews Take: Rumors point to several new devices potentially being unveiled around this time (or in the weeks following), as Apple is reportedly gearing up for multiple launches in early 2026:
• iPhone 17e — A rumored budget/entry-level iPhone model (sometimes referred to as iPhone 17 SE or similar), positioned as an affordable option with modern features.
• MacBook Pro updates — Models with M5 Pro and M5 Max chips for higher performance.
• MacBook Air — Potentially refreshed with M5 chips.
• Low-cost/entry-level MacBook — A new affordable MacBook variant, possibly powered by an A-series chip like the A18 Pro, and available in multiple colors to appeal to a broader market.
• iPad refreshes — Including an updated iPad Air (possibly 8th gen with M4) and a new standard iPad (12th gen with A18).
• Other possibilities — New Mac displays or related accessories.
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Washington’s Farewell Address, September 19, 1796
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HAPPY PRESIDENTS’ DAY! 🇺🇸🇺🇸🇺🇸
Really.. I mean really.. the clown at the front is the worst kind of human, which makes him the last person who should be president.. the fact he is makes a mockery of all who voted for him.
I’m still holding out for updated iMac models with the latest processors. 🙁
What are the possibilities of a “special experience” that includes an updated VisionPro experience? Perhaps revised hardware for the platform, more affordable and user-friendly. Could be a timely introduction to the MLB opening and the NBA playoffs.
Let’s get to the point, this is what is needed ASAP for Apple:
• Replace Tim Cook ASAP, as his vision, timeline and management is getting worse, and the stock price reflects that. Underperforming.
• Stop with all the colors, as “new” updates. Where’s the substance?
• Fill the mini/se size iPhone, for customers who don’t want bricks in their pockets.
• Update MacPro with new chipsets, higher ram options. Why is this so difficult?
• PLEASE fix ALL Apple software. Almost every single Apple App actually gets worse with each update. Same with the OS. Mac users don’t care about the wow, we care about the how.
Safari – worse • iTunes/Apple Music – worse • Photos – worse • Contacts – worse • and so on..
You have more money than any other company, hire some competent coders to IMPROVE your software.. not make it worse.. it’s embarrassing that Firefox functions better than Safari on a mac. Embarrassing!!!!
• Announce – release – show financials for new products in ONE financial quarter… this way, the free publicity transcends to sales, and the product unpack is better
• Handle inventory better. No more “out of stock” between October and- December 31.
• Stop with the produced keynotes, with zero energy or excitement. We get it. Nice glass. New colors. Recycle. Yay… go back to substance, and LIVE on stage. Tim can’t do that, so step aside, and get someone who can.
It is SO sad to watch the best company in the world, struggle all over the place. Struggle is a good word for Apple – from products, innovation, strategy, execution, and valuation on the stock. ALL clear signs that Tim Cook needs to go! Like ASAP.