Peacock, the streaming service from Comcast-owned NBCUniversal, announced on Thursday that it will increase prices by $3 starting July 23 and begin testing a new, streamlined subscription tier. The ad-supported premium plan will rise to $10.99 per month, while the premium plus plan will cost $16.99 per month, the company stated.
Reuters:
Peacock will begin testing a “Select” tier, targeting TV lovers, featuring current seasons of shows on NBC and Bravo and an assortment of library titles, priced at $7.99 a month.
The price increases come on top of an earlier $2 rise rolled out before the Olympic Games in Paris last year.
Peacock, which claims it will stream more live sports than Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV and Netflix combined in 2026, reported total paid subscribers of 41 million in the first quarter, compared with 36 million at the end of last year.
MacDailyNews Take: Mo’ money, mo’ money, mo’ money!
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