Apple, still scrambling to catch up after missing the artificial intelligence revolution, will begin rolling out Apple Intelligence features later than anticipated, missing the initial launch of its upcoming iOS 18 and iPadO 18 releases.
Mark Gurman for Bloomberg News:
The company is planning to begin rolling out Apple Intelligence to customers as part of software updates coming by October, according to people with knowledge of the matter. That means the AI features will arrive a few weeks after the initial iOS 18 and iPadOS 18 releases planned for September, said the people, who declined to be identified discussing unannounced release details.
Still, the iPhone maker is planning to make Apple Intelligence available to software developers for the first time for early testing as soon as this week via iOS 18.1 and iPadOS 18.1 betas, they added.
Concerns over the stability of Apple Intelligence features, in part, led the company to split the features from the initial launch of iOS 18 and iPadOS 18.
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MacDailyNews Take: Apple’s announce-first, release-later A.I. catch-up strategy will still work if they can begin to release at least some new Apple Intelligence features before Christmas shopping season.
Apple’s mad scramble to catch up continues unabated.
Yes, Apple is not as innovative as it was under Steve Jobs who even started the company’s work on Apple Watch and Apple Vision Pro, but the company — thanks to Jobs and Cook’s subsequent management of iterations of products and services conceived during Jobs’ tenure — now has more than enough money to make up for Cook’s lack of vision. – MacDailyNews, February 16, 2024
Tim’s not a product person, per se. – Steve Jobs
Until it gets another visionary leader (fingers crossed; Apple’s history has shown – cough, Sculley, Spindler, cough – that the next CEO could be far, far worse than the very competent caretaker Cook), Apple can afford to miss things like generative AI – which they clearly did – and then use its huge war chest to catch up – which they’re doing right now (fun times and 80-hour weeks inside Apple Park!) – and, hopefully, surpass rivals (or at least be as good). Apple will very likely unveil their catch-up work within months (this June at WWDC 2024) in iPhones (and iPads, Apple Watches, etc.) with built-in on-device generative AI and other new AI-driven features. – MacDailyNews, February 14, 2024
See also:
• Apple acquired 32 AI startups in 2023, the most among major tech companies – February 8, 2024
• Gene Munster: Apple stock likely to get a boost when ‘good enough’ generative AI arrives later this year – January 9, 2024
• Apple caught flat-footed on generative AI; company preps AI features for devices, software – October 23, 2023
• Apple posts number of job listings seeking generative AI talent – May 22, 2023
• Apple reportedly to ‘re-examine’ Artificial Intelligence development – March 8, 2023
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In my opinion, of all the announced AI features in iOS 18, the only one with the potential to move the sales needle for Apple – i.e. people might go out to buy a new iPhone to have it – is a vastly improved Siri. And that’s one of the last features to arrive – with rumors have it that this won’t arrive until Spring ’25.
What do you guys think? Would you buy a new iPhone to, say, have your emails content-corrected or your inbox categorized “intelligently”? What AI feature are you most psyched about?
Seems years ago, a new iOS was announced and then released months later. End of story. The, slowly, a new iOS was announced and then released missing one or two promised features. Now, a new iOS is announced and we hear rumors that some (most?) features will be released on time while the flagship/ tent pole features will come MONTHS later. Am I wrong?
current iPhone 15 pro is already Apple Intelligence ready. The truth be told I bet most all apple devices could run Apple intelligence without the dedicated silicon. New version of Logic Pro supports stem splitting of a music track and is sold as “AI” feature only supported with M series processors. But “AI” stem splitting has be around for almost 10 years and works fine on older processors. Many of these new features are not reliant on new hardware but just a way for apple to sale the latest cycle of products.
https://www.izotope.com/en/products/rx/features.html
many of these features are far ahead of Apple’s logic “AI” features and are supported both on Intel and silicon Macs. The M processors are often faster but shouldn’t the end user be able to determine the cost benefit of faster render times; All computers wait at the same speed.
@#include AI covers a lot of things, so just because some AI things are possible on older hardware doesn’t mean the things Apple is doing will. From what I understand, the main reason for restricting AI features to iPhone 15 Pro isn’t its dedicated silicon as you think – after all, neural engines have been part of Apple processors for years – but RAM. The iPhone 15 Pros are the only phones that have 8GB of RAM. And Large Language Model (LLM) processing takes a lot of memory.