Apple on Thursday won a coveted D&AD Black Pencil for its visionOS spatial computing operating system — one of the highest accolades in the creative industries.
Brittaney Kiefer for Adweek:
The tech giant took home the prestigious prize at the D&AD Awards in London Wednesday for the design of its visionOS for Vision Pro. In total, D&AD awarded four Black Pencils, which industry judges famously reserve for “truly groundbreaking work,” giving out a different number each year…
“D&AD is all about championing the universal language of creativity and elevating industry talent, irrespective of geography,” Jo Jackson, CEO of D&AD, said in a statement. “The fact that this year’s Black Pencil winners are spread across three continents, from Asia to Europe and North America, shows that our Awards really do embody global excellence in creative craft. It’s an honor to celebrate truly international work.”
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MacDailyNews Take: Would that an Apple Pencil someday wins a D&AD White Pencil, just for synchronicity’s sake.
Apple’s visionOS was also awarded a D&AD Graphite Pencil in Digital Design for “Use of XR.”
Apple Vision Pro and visionOS unlock new ways to interact with technology and the world through spatial computing. Years in the making, the platform is full of technological breakthroughs made possible by the tight integration between design and engineering teams across hardware and software. — D&AD Awards
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Monday on my flight the guy next to me was using an AVP.
Wonder how much Apple paid for that