

Apple is developing a significantly thinner version of the iPhone – perhaps called “iPhone Ultra” – a flagship model that would sit above the iPhone 17 Pro Max that’s likely to be launched by 2025, The Information reported on Friday, citing three people with knowledge of the project.
Reuters:
The potential thinner version is likely to be priced higher than Apple’s iPhone Pro Max, and is expected to be launched with the iPhone 17 in September 2025, the report said.
The Cupertino, California-based company is still testing different designs for the device, code-named D23, that could have Apple’s latest-generation processor, likely called A19, the report added.
Apple also plans to drop its less expensive model iPhone Plus and intends to launch a cheaper iPhone, a successor to its iPhone SE in the spring of 2025, the report said.
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MacDailyNews Take: As we wrote on September 26, 2022:
The iPhone + Number + “Pro Max” was always pretty awful and unwieldy. iPhone + Number + “Ultra” is simpler and better.
Of course, even better would be:
• iPhone
• iPhone Plus
• iPhone Pro
• iPhone Ultra
Each would be identified parenthetically with the year à la MacBook Pro (2021).
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We need long lasting battery please. No need for thinner iPhones.
Absolutely nobody, sane, is asking for a thinner iphone/ipad. Utilise that extra space you’ve created by adding larger capacity batteries!
For AAPL to think this is news-worthy, or enticing to a customer segment beyond single digits, displays obliviousness, belief the customer base is trite and, or an attempt to “fill” a vacuum. I’ve never once thought I needed a thinner phone.
Just wait till those same designers release transparent iPhones and iPads based on Samsung’s transparent display tech.
I don’t get all the complaining. Guess what? No one is going to force you to buy it.
This is great news. Hopefully it’ll be a paradigm shift: thinner, unibody, hermetically sealed (except speakers), no ports, all glass/ceramic (or liquid metal), no physical buttons. The “i” and the “phone” labels are long outdated. Maybe they’ll call it Apple Glass or something.
If they use Sony’s tech to make the display the speaker they can get rid of the holes and completely hermetically seal the phone.