Google paid $20 billion to Apple in 2022 to be Safari’s default search engine, Bloomberg News reports, citing newly unsealed court documents in the Justice Department’s antitrust suit against Google.
Leah Nylen for Bloomberg News:
The deal between the two tech giants is at the heart of the landmark case, in which antitrust enforcers allege Google has illegally monopolized the market for online search and related advertising. The Justice Department and Google will offer closing arguments in the case Thursday and Friday, with a decision expected later this year.
Google and Apple had hoped to shield the payment amount from public disclosure. At the trial last fall, Apple executives testified that Google paid “billions,” without specifying a number. A Google witness later accidentally disclosed that Google pays 36% of the revenue it earns from search ads to Apple.
Court documents filed late Tuesday ahead of the closing arguments mark the first public confirmation of the figures by Apple’s senior vice president of services, Eddy Cue. Such numbers aren’t disclosed by either company in their securities filings. The documents also revealed the importance of the payments to Apple’s bottom line. For instance, in 2020, Google’s payments to Apple constituted 17.5% of the iPhone maker’s operating income.
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MacDailyNews Take: Google pays Apple tens of billions of dollars annually to be Safari’s default search engine because Mac, iPhone, and iPad users are extremely demographically desirable (to any company that like to make profits) versus those who settle for iPhone knockoffs.
In September 2023, Asymco‘s Horace Dediu did the math and arrived at the conclusion that Apple iPhone owners are 7.4 times more valuable than those who settle for Android phones.
Real iPhones vs. Poor Man’s iPhones. Same as it ever was. — MacDailyNews, April 22, 2022
The bottom line: Those who settle for Android devices are not equal to iOS users. The fact is that iOS users are worth significantly more than Android settlers to developers, advertisers, third-party accessory makers (speakers, cases, chargers, cables, etc.), vehicle makers, musicians, TV show producers, movie producers, book authors, carriers, retailers, podcasters… The list goes on and on.
The quality of the customer matters. A lot.
Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one.
When it comes to mobile operating systems, all users are simply not equal. – SteveJack, MacDailyNews, November 15, 2014
Android is pushed to users who are, in general:
a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar ($100 Gift Cards with Purchase) offers.
Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle building powders or grease monkey overalls.
Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.
Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.
iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the Hee Haw demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth. – MacDailyNews, November 26, 2012
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Google sucks!
Then what does that make Apple that deals with Google by choice? Is money the only benefit Apple derives from their relationship?
A very smart company. Apple has a lot of choices that they can make. They could easily compete directly with Google if they wanted to. I am glad they aren’t. It would pull resources and focus away from the products that make Apple great.
The genius of Apple is not that they work on great ideas. Everyone has great ideas. What makes Apple great is they can so no to over 90% of them so they can actually remain focused and build great products that billions of people want with the few that they choose. That is why their customer satisfaction is so high and their users remain so loyal.