FineWoven has gone.
Since its durability were bad.
All the production line was stopped and removed.
Apple would move to another material — Again, not the leather.
Kosutami has revealed accurate information about FineWoven accessories in the past. The leaker unveiled Apple’s plans to introduce new Apple Watch bands made of a “woven fabric material” over a month before they debuted, as well as matching iPhone cases. Kosutami also revealed the very first images of FineWoven accessories shortly before the event in which they were officially announced. MacRumors understands the source of this latest information regarding the cessation of production to be the same as these previous FineWoven rumors that were ultimately accurate, so it should be taken seriously until we know more.
Accessories made of the material have been very poorly received by customers, citing poor durability and disappointing quality. FineWoven accessories in new color options were noticeably absent from Apple’s spring refresh. If Apple has indeed stopped production of FineWoven accessories, it may be some time before the company’s existing stock inventory begins to noticeably deplete.
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MacDailyNews Take: Just. Go. Back To. Leather. Duh.
Steve Jobs famously said in 2007 of Apple, “There’s some stuff in our industry that we wouldn’t be proud to ship. That we wouldn’t be proud to recommend to our family and friends. And we can’t do it. We just can’t ship junk.” Tim Cook was sitting there next to Jobs, but obviously didn’t hear him.
Cut to today’s virtue-signaling Apple, where it seems very likely that Tim Cook’s ear got bent by some global warming charlatan…
Al Gore
…who told him how bad-bad–BAD! he was for shipping leather cases that last for YEARS and should instead replace them with junky cases that last for months. Customers rapidly replacing Apple’s junk, of course, causes much more environmental damage than leather, a byproduct of the cattle farming industry that is simply wasted when big companies like Apple are lead by the easily duped who immediately bend a knee to the perpetually aggrieved / con men, instead of simply running the business properly.
Or maybe this was a masterstroke by Tim Cook’s Apple to sell a new iPhone case to users every 5 months? But, there’s a flaw in that logic as most customers are of the fool-me-once persuasion, would never buy another piece of overpriced junk from Apple, and would instead purchase a real long-lasting leather case from a smart third-party case maker.
Apple’s “FineWoven” cases are woven alright, but they’re certainly not fine.
Photo illustration: Rachel Mendelson, Joanna Stern / The Wall Street Journal
Apple’s FineWoven junk does not reduce impact on the planet, it increases impact on the planet. As usual, we correctly predicted that eschewing leather for cheap crap was a bad idea from day one.
There is no leather farming industry. (Cattle hides typically represent less than 2% of the total value of a U.S. beef animal.) Beef farming will continue regardless of demand for leather. In the U.S. alone, there are some 33 million cattle hides left over from cattle farming every year. Left over cattle hides not recycled for leather instead go to landfill or are otherwise destroyed as waste. Ending the use of leather use would significantly increase landfill and greenhouse gas emissions. The burning or disposal in U.S. landfills of 33 million unused hides would generate more than 750,000 metric tons of CO2 emissions every year – and fill all current U.S. landfill sites within four years. Globally, some 300 million hides would be wasted with 6.6 million tons of surplus emissions every year.
[I]t hasn’t been the smoothest transition. Apple’s alternative to leather — the material it calls FineWoven — has been a dud.
FineWoven cases feel odd to the touch, scratch easily and are quick to get dirty. Some third-party retailers have dropped them altogether, and even Apple told its staffers to frequently swap out display units (so they don’t look scuffed up)…
[T]he company completely stumbled with its leather replacement and should start over. Despite the shoddiness of the product, Apple can smile knowing FineWoven cases probably bring higher margins than the leather versions they replaced (the company didn’t reduce the price from $59).
MacDailyNews Take: If we used iPhone cases (we don’t), they would be leather. We’d simply switch from Apple to a quality third-party case make who still offers real leather.
If you’re going to hide your new iPhone in a case in order to try to get $20-$40 extra by minimizing scratches for trade-in or resale, get a real leather case from a third-party maker.
A lesson Apple seems to have missed in this, er, case: If it ain’t broke, don’t “fix” it… [S]omeone should ask CEO Tim Cook how much this “FineWoven” virtue-signaling debacle cost the company in iPhone accessory sales vs. previous years when the company sold real leather cases. — MacDailyNews, September 25, 2023
I bet if Titan was to have ever hit the roads, the tires would have been made of an appropriate material and not some “look what I’ve done” fragile POS for self-aggrandizement. Just make the product with of the best functioning material…it’s going to last longer, perform better and one will encounter fewer worries of disposal/recycling.
Al–The Bloviator Gore–said in ’07 the Arctic would be free of ice in ’15. The coverage is basically the same today. He’s the same nutbag that “advised” the plebs to save the planet by changing out household lightbulbs, while he lived in the square-footage many times the average person and is well known for taking private jets to conferences where the elites plan orders for the minions. The infamous “hockey stick” probably hit him in the head and derailed logical thinking…but hey, he became and is still becoming amazingly rich from the scam.
Bummer they couldn’t have stress tested this material better. Even a modicum of foresight could’ve avoided this overwhelmingly negative response.
Personally, I am thrilled with my Apple Fine Woven Magnetic Wallet as the material seems to hold up significantly better in that format. I was hesitant, having moved on from my previous leather magnetic wallet. The FW wallet has performed exceptionally well for me, developing a genuinely leather-like patina (as advertised) and it feels and looks wonderful.
It’s clear, simply looking at Apple’s rather embarrassing Fine Woven iPhone Cases on display (at their own storefronts, no less), that this material is absolutely terrible when used as a replacement leather phone case. Epic fail.
I bet if Titan was to have ever hit the roads, the tires would have been made of an appropriate material and not some “look what I’ve done” fragile POS for self-aggrandizement. Just make the product with of the best functioning material…it’s going to last longer, perform better and one will encounter fewer worries of disposal/recycling.
Oil, still a material of great service.
What is going to happen to all the finely woven sheep?
Al–The Bloviator Gore–said in ’07 the Arctic would be free of ice in ’15. The coverage is basically the same today. He’s the same nutbag that “advised” the plebs to save the planet by changing out household lightbulbs, while he lived in the square-footage many times the average person and is well known for taking private jets to conferences where the elites plan orders for the minions. The infamous “hockey stick” probably hit him in the head and derailed logical thinking…but hey, he became and is still becoming amazingly rich from the scam.
Bummer they couldn’t have stress tested this material better. Even a modicum of foresight could’ve avoided this overwhelmingly negative response.
Personally, I am thrilled with my Apple Fine Woven Magnetic Wallet as the material seems to hold up significantly better in that format. I was hesitant, having moved on from my previous leather magnetic wallet. The FW wallet has performed exceptionally well for me, developing a genuinely leather-like patina (as advertised) and it feels and looks wonderful.
It’s clear, simply looking at Apple’s rather embarrassing Fine Woven iPhone Cases on display (at their own storefronts, no less), that this material is absolutely terrible when used as a replacement leather phone case. Epic fail.
What????!!!! What about the environment? Tell me it’s not so.