The second-generation of the Apple Vision Pro spatial computer is said to include four versions, including a much lower priced model.
The report of so many new Vision Pro headsets being tested comes via the supply chain watchers at DigiTimes, with the second-gen Vision Pro thought to have both high- and low-end models.
The high-end second-gen Vision Pro will reportedly be a direct replacement for the model that is yet to go on sale, so we’re looking further into the future here. The first Vision Pro isn’t going to go on sale until early 2024…
DigiTimes says it understands that “the bill of materials (BOM) cost for the aìordable version is half that of the first-generation Vision Pro.” That means that it will reportedly cost Apple around half as much to build that cheaper second-gen Vision Pro, potentially allowing the company to pass those savings on to the customer which in turn makes the new model cheaper to buy at the Apple Store.
Selling a Vision Pro at around the $1,750 price point would absolutely be a huge improvement over the $3,499 buyers will hand over next year.
MacDailyNews Take: Obviously, in order to move past the early adopters into the mass market, Apple will need to bring down the costs and have consumer visionOS models (i.e. Apple Vision), just as they do with Mac, iPhone, iPad, and Apple Watch.
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Fragmentation is the sincerest form of flattery.
Apple is probably TESTING 4 versions but I doubt they’ll release more than 2 for the next generation. If V1 is as complicated to make and QC as they say they aren’t going to gum up the works with 4 versions (unless we’re talking about just stripping away features like the custom eyeglass lenses and the eye visualization). They want to go from selling 100s of thousands in 2024 to millions of units by 2025-26.
Will the first version still “only” have M2, now that M3 is already out there in new Macs? Vision Pro will be Apple’s flagship product line once released, especially with “Pro” in name. I’ll bet it will have M3.
Seems fairly obvious to me what the plan is:
Apple Vision Pro $3,500 (with optional AirPod Max headband for extra $500)
Apple Vision (Just vision, no pass through, no front screen, no outward facing cameras, needs simple remotes to click and pinch) $1500
Maybe: Apple Vision Plus (retains pass through, but not gesture control cameras, still needs simple remotes, no front screen) $2,000