Apple TV+ now has 7% of the U.S. streaming market, more than double the 3% share the service had two years ago, according to JustWatch data.
Apple’s streaming service grew during 2023 to end the third quarter with 7% of the U.S. market, according to a new report from JustWatch. That’s up 1% from the start of the year.
And Apple TV+ ended 2021 with 5% of the market, so it’s seeing steady gains.
Amazon Prime Video is on top of the U.S. market with a 22% share, followed closely by Netflix’s at 21%, reports JustWatch. Both grew in 2023.
MacDailyNews Take: Nice gains for Apple TV+ which sits in 7th place. Max is in 3rd with 15%. Disney has 12% for 4th. Hulu is in 5th with 11% and Paramount+ has 8% share for 6th.
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The chart shown on the source article site feels meaningless to me unless you believe streaming services are mutually exclusive (e.g. Users only subscribe to one service). I suppose if the data being analyzed was a reflection of each services’ share of the total streaming hours logged it would be more relevant but still not as ‘market share’.
In Canada , Hulu is part of the Disney+ service. Do I get counted twice?
Keep in mind this is t political polling. The total doesn’t equal 100%. Instead, every company could own 75% of US streaming “share” of US households. A household doesn’t just have one service.
Netflix with nary a hit, is hanging in via “free with carrier” give-a-ways and first mover position. Being a one-service only provider, and never figuring out sports should be a focus. Instead spending time growing woke content, Netflix will – over time – continue to diminish.
But, as Julia Child used to say, “you’ve got to take the bitter with the batter”. Several reports are saying that iPhone 15 sales in China are down 4.5% this year.