DigiTimes is reporting that Apple is prepping new 14-inch and 16-inch MacBook Pro models featuring power-efficient mini-LED displays for release this year.

Siu Han and Rodney Chan for DigiTimes Asia:
Apple is expected to ship new models of 14- and 16-inch MacBook Pro devices in the fourth quarter of 2023 with miniLED backlighting that can increase the display brightness by 10% compared to the first-generation specifications, the sources said.
Apple has not made major changes to the miniLED backlighting specifications since adopting it for its tablets and notebooks, the sources said. But the upcoming MacBook Pro devices will feature miniLEDs that are 10% brighter than the previous ones without changing the number of miniLED chips in the backlighting module, the sources said. The brightness enhancement is not meant to improve picture quality, but rather to save power and improve battery life, the sources said, adding that the new devices will start shipping in the fourth quarter of 2023.
MacDailyNews Take: Apple’s current 14- and 16-inch MacBook Pros launched in January powered by M2 Pro and M2 Max SoCs. In July, Bloomberg News‘ Mark Gurman reported that Apple’s next-gen 14- and 16-inch MacBook Pros are expected to feature M3 Pro and M3 Max chips and pegged their probably launch as late as the middle of 2024, so take this DigiTimes report with a grain of salt – although it would be a very nice surprise it it happened!
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This won’t happen, DigiTimes is full of it. 1 year minimum between new Apple Silicon releases.
Personally, I hope it happens need a new Pro Laptop for the Winter and not pulling the trigger until it has the M3 chipset. Screens are great now, 10% brighter means almost nothing…
There’s absolutely no business reason why Apple would release M3 Pros right now, less than a year after the M2s. 5 minutes after it happens people will start saying “I’m not pulling the trigger until M4”. Don’t hold your breath for the latter until 2025-2026.
By your logic, if Apple releases M3 laptop chips in less than a year — in five minutes those who want a G4 chip — would decide to wait less than a year. 😉
Which brings me to a thought for years regarding the frustrating erratic and unknown release schedule for Pro laptops with next generation chips.
If Apple adopted a similar approach, for example releasing new iPhones yearly in September — consumers and corporate buyers could plan regular upgrade schedules — same as replacing iPhones.
If not yearly, some sane schedule we could count on barring a revolution in technology. End the GUESSWORK MADNESS, please!!
Food for thought…
Dumb rumor. Maybe Apple planted an intentional fake leak to flush out internal leaker. Current models will be less than one year old even at end of 2023. Assuming current models were a few months late, the next MacBook Pro (14/16-inch) refresh will likely be late 2024, and maybe include this brighter screen.