Meta’s X wannabe Threads unravels

According to Similiarweb measurements, daily user numbers at X rival Threads, from Meta Platforms, has fallen by nearly 80 percent in just over three weeks.

Meta's Threads icon
Meta’s Threads icon

Financial Times:

The online analytics company said daily active users on Android mobile devices dropped from 49mn to 11mn. Although figures for Apple’s iOS mobile platform were not included in the analysis, the data provides insight into the challenges involved in creating a rival app to Twitter [recte X].

Across all platforms, Threads acquired 100mn users in five days, a feat that took Twitter 5.4 years to achieve. Critical to its ability to do so was the fact that Instagram, also owned by Meta, was able to leverage its existing audience of 1.4bn to help sign users up to Threads.  But the number of people using the app has been in steady decline ever since, with daily active users on Android hovering between 11mn and 12mn over the past seven days. Twitter usage on the same platform has been largely unaffected by the launch of Threads. 

X Corp, as Twitter is now known following Elon Musk’s rebrand, had between 107mn and 109mn daily active Android users in the week that followed the launch of Meta’s text based rival. Over the past week that number has ranged from 108mn to 114mn.

MacDailyNews Take: Users of one type of social network do not necessarily translate into users of another. Most users of social networks also do not want to be censored, shadow-banned, tracked, manipulated, fed official narratives, or to have their data abused, be limited to mobile, etc. It’s wholly unsurprising, given its provenance, that Threads is looking like nothing more than a flash in the pan.

Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

17 Comments

  1. Daily Wire Editor Emeritus Ben Shapiro exposed the powerful entities trying to censor so-called “misinformation” and dictate what media is “safe” for advertising in the first episode of his new YouTube series, “Facts.”

    In the episode, released Saturday on YouTube, Shapiro explains how the World Federation of Advertisers (WFA), which represents 90% of “global marketing communications,” and the World Economic Forum are behind a large-scale effort

    “There’s a group of people who control what you are allowed to see, the news you read, the videos you watch, the posts you engage with. You haven’t heard of them. You don’t know their names, but they determine through methods, both direct and indirect, whether you are allowed to be exposed to particular messages. Their decisions can bankrupt companies, silence voices, and fundamentally shift cultural norms,” Shapiro explains.

    1. Macdailynews is supposed to be tech news website about Apple, yet every day it devolves into a ring propaganda platform.

      Normally, I wouldn’t give a shit if America tears itself apart over an orange imbecile, but America’s bullshit is spreading to the rest of the world.

      “Misinformation is just good information that they [Advertisers] just disagree with”
      Are you f**king kidding me? Misinformation is what it is, it is the name. Anything that is deliberately misleading, can be proved wrong, or any batshit crazy conspiracy bullshit that will pose a danger to the public, needs to be censored.

      I know the right wing nut jobs are going to attack me over this, I don’t give a shit.
      Quite frankly, half of America needs to be protected from their own stupidity.
      That is why right wing voices appear to be censored more than left wing views. Spread dangerous bullshit and you will get censored.

      That whole video by Ben Shapiro didn’t tell us anything we didn’t know already. It started off as informative, but quickly devolved into his favourite subject of anti LGBTQ propaganda. Advertisers wouldn’t use LGBTQ themes in their ads if there wasn’t a market for it. Companies that advertise want to show that they support diversity and tolerance of different people. It is good for business.
      If you don’t like it, don’t watch it. If you don’t want to support a certain brand, don’t buy it. Shooting full beer cans because Bud light promoted a transgender person is f**king moronic.
      Why do these assholes feel the need to go on social media and drum up hate for the LGBTQ community? What is wrong with them. I fail to see how the sexual orientation of someone you don’t know clear across the country can affect your lives.
      These people get hate mail, death threats and are now being physically assaulted and killed because of this rhetoric from people like him.

      Don’t tell me that this is to protect the kids from indoctrination either, because that is just a bullshit excuse to go after those people. It is not getting taught in schools and kids don’t turn gay after watching a Disney movie for f**k sake.
      Speaking of American schools, I have question what IS being taught. The average American seems to be profoundly ignorant of anything outside their echo chamber.
      And allowing barely educated parents who barely read, to ban books is just moronic and will only compound the ignorance problem further.
      Republicans campaign that they will fiercely protect free speech, yet will quickly ban anything that offends their Christian beliefs or personal bigotry.

      How a work of fiction written a couple of thousand years ago, that is full of contradictions and nonsense has any bearing on modern society is beyond me.
      If you want to worry about a powerful organisation controlling you, how about looking at the churches you worship at.

      Also, don’t get me started on the cult that worships that orange Mussolini
      Wannabe. How any sane person could vote for a guy that sexually assaulted several women, stole classified documents and illegally obstructed their return, tried to end democracy, slept with a porn star when his wife had a newborn, f**ked up the management of the COVID crisis, blew out the national debt by 8 trillion, grifted his supporters and generally turned America into a joke, is beyond me.

      Stop trying to defend the orange asshole’s law breaking.
      The election wasn’t stolen, there was no ballot stuffing, the Italian satellites didn’t change votes and none of the other batshit crazy conspiracies happened either.
      How can an election be rigged if the election laws are the same for both parties?
      If the so called swing states had counted the mail in ballots first, there wouldn’t even be a controversy. I watched the US election night and every network was warning that election would be decided by mail in ballots. They also warned that the ballots would heavily favour Democrats. How did they know that? Well some orange moron campaigned for a year telling his cult not to vote by mail because it was fraudulent and to vote in person. Why was mail in voting the preferred method of voting? Because Trump f**ked up managing the pandemic. Why did fewer people vote in person? Because they didn’t want to catch a disease that could kill them. Why did Trump still lose even though he got more votes than 2016? Because turnout was much higher. It seems people actually vote if you make it easier for them. Trump bought the election loss on himself. It’s not rocket science, although I can see why Donald doesn’t understand, because he is a moron.

      Rant over. Flame away, I’m looking forward to it.

      Btw. I am a straight white male atheist that was born and still lives in NZ.
      So don’t bother insulting my sexuality, race, or religion. Don’t tell me I’m going hell, because it doesn’t exist.

        1. Heaven and hell are concepts made up by the church to control you.
          Do what the church says and you will go to heaven. Disobey the church and you will go to hell.

          Also, how will I burn for eternity?
          For that to happen I would have a consciousness or a soul as you might put it. To have a consciousness my brain would have to be alive.
          When I die my consciousness will simply cease to exist.

          How to steal an election
          “It’s that easy”. That is f**king hilarious.
          A year long plot, involving the deliberate release of a virus that killed millions and a vast international conspiracy of possibly millions of people, who are now all lying to cover it up.

          Vs

          Trump lost

          Which is more plausible?

      1. When you get all of your disinfo from CNN/MSNBC, you’ll sound as stupid as R Eunson.

        This week, a 2020 Michigan law enforcement report was uncovered, revealing an investigation of 8,000+ potentially illegal ballots. Michigan Attorney General Dana Nessel’s office finally admitted the existence of the investigation, after years of Nessel asserting there was no credible evidence of election fraud:

        https://archive.org/details/msp-foia-1-of-2/mode/2up

  2. Meaning(s) of “mn”:

    Acronym Definition
    MN Minnesota (US postal abbreviation)
    MN Main
    MN Mobile Node
    MN Minute
    MN Model Number (manufacturer code)
    MN Monaco
    MN Minor (AT&T)
    MN Mongolia (ISO country code, top level domain)
    MN Midnight
    MN Music News
    MN Montenegro (Yugoslavia)
    MN Manganese
    MN Master of Nursing
    MN Multinational
    MN Mach Number (aviation)
    MN Mobile Network
    MN Median Nerve
    MN Main Library
    MN Mata Nui (Lego)
    MN Motor Neuron
    MN Merchant Navy
    MN Majjhima Nikaya (religious study)
    MN Magnetic North
    MN Micronuclei
    MN Me Neither
    MN Mass Number
    MN Moscow News (Moscow, Russia newspaper)
    MN Millard North (Omaha, NE high school)
    MN Maruha Nichiro (Japan)
    MN Mineman (US Navy)
    MN MuggleNet (Harry Potter)
    MN Mantova, Lombardia (Italian province)
    MN Market Neutral (investment method)
    MN Managed Node
    MN Mononuclear Leukocytes
    MN Mega Newton (force)
    MN Very High Frequency Voice Radio (US Navy)
    MN Matched Nodes (Nortel)
    MN Maintenance Node
    MN Materiel Need
    MN (USN Rating) Mineman

    1. FT makes change to style guide to benefit text-to-speech software – Feb. 4, 2022

      The Financial Times has made a small but significant change to its style guide. The abbreviation of millions is now ‘mn’ instead of ‘m’. One of the main reasons is to benefit text-to-speech software, which reads out the ‘m’ as metres instead of millions, confusing visually impaired readers. It also comes into line with our style for billion (bn) and trillion (tn).

      https://aboutus.ft.com/press_release/ft-makes-change-to-style-guide

  3. Momentum is a hard thing to alter. Just like Google failed to impact Facebook’s success because of the network effect FB had already garnered – i.e. it’s very difficult to get folks to switch to another platform when all their friends are on the old one – and now FB/Threads is experiencing the same thing with Twitter.

    But Threads also shot itself in the foot by not providing a web client right off the bat. Most content creators on twitter use a keyboard/mouse to do so. Who would want to to do so in any quantity using a smartphone on-screen keyboard?

    But it’s not really doom-and-gloom for Threads. It’s providing an alternative outlet to those disenchanted with Elon/twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.