Meta Platforms executives are focusing heavily on user retention for their new š (nĆ©e Twitter) rival, Threads, after the app lost more than half of its users in the weeks following its launch.
Retention of users on the text-based app was better than executives had expected, though it was “not perfect,” said Zuckerberg, speaking at an internal company town hall, the audio of which was heard by Reuters.
“Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” he said.
Zuckerberg said he considered the drop-off “normal” and expected retention to grow as the company adds more features to the app, including a desktop version and search functionality.
Meta is looking at adding more “retention-driving hooks” to entice users to return to the app, like “making sure people who are on the Instagram app can see important Threads,” said Chief Product Officer Chris Cox.
MacDailyNews Take: A desktop version would be nice, as we’re forced to post on Threads via iPhone, while either auto-posting or easily posting via our Macs to every other social media entity.
MacDailyNews Note: MacDailyNews is available on a wide variety of social media. Pick your poison:
ā¢Ā Facebook: https://facebook.com/MacDailyNewsdotcom/
ā¢Ā Gab: https://gab.com/MacDailyNews
ā¢Ā GETTR: https://gettr.com/user/macdailynews
ā¢Ā LinkedIn: https://linkedin.com/in/macdailynews/recent-activity/
ā¢Ā Threads: https://threads.net/@macdailynewsdotcom
ā¢Ā Truth Social: https://truthsocial.com/@MacDailyNews
ā¢Ā Tumblr: https://macdailynews.tumblr.com
ā¢ š: https://twitter.com/MacDailyNews
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
Because these users came to their senses, and realized threads is nothing more than an extension of twit Zuckerberg garbage.
I stand back far away from this so-called social media, and it looks like one big operation to suck people into whatever honeypot’s around, guide them and manipulate them into thinking they’re part of some sort of “community”, and then create chaos by changing rules, names, and general tone.
The personas behind them look the same–way out there whackos like Jack, Musk, Zuckerberg, etc. They’re all facets of the same stone.
Tried to login, got a “your account does not meet the requirements to use Threads” message. Maybe this is due to international travel recently (currently in the US, US Sim card, IG account created in the US, etc.). I won’t be bothered to try again.
Yes, MDN! Exactly! Regardless of what you feel about an app, to only have a social media platform accessible on a tiny smartphone screen?… Seriously? š¤·š»āāļø I get how people who’ve yet to notch 2 decades on the planet love to do all of their “work” on an iPhone, but for me the screen, the OS, and the input methods available are just too small and limited.
Oh, and there’s already a Mac app called “Threads” that ZuckerBoy was too cheap to buyout?…
Yeah, how hard is it to have a browser version?
This platform was no where near ready for prime time. No wonder itās being deserted. Shame they donāt also desert Facebook which has to be the most evil website on the planet.
Truth Social, thoughā¦?