Twitter has rebranded to “X” under Elon Musk’s leadership. The social media platform’s original blue bird logo has been replaced with a white X on a black background, signaling Musk’s plan to transform Twitter into a one-stop shop for all things online, similar to China’s WeChat.
Musk on Sunday changed his profile picture to the new logo and added to his bio “X.com,” which redirects to a brief “X” splash screen on Twitter’s homepage. In a tweet on Monday morning, Twitter CEO Linda Yaccarino said “X is here! Let’s do this.”
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayaX) July 24, 2023
Musk later shared an image of the new X branding projected onto the side of Twitter’s headquarters in San Francisco.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Musk believes the replacement “should have been done a long time ago.” His penchant for the letter X is evident elsewhere, for example in his SpaceX and X.Ai company names. X.com was also the name of the online bank Musk co-founded, before it merged with Confinity to eventually become PayPal.
— Elon Musk (@elonmusk) July 23, 2023
— Elon Musk (@elonmusk) July 25, 2023
MacDailyNews Take:
All we see is this, and this, and this…#X pic.twitter.com/SNnGTfUL94
— MacDailyNews (@MacDailyNews) July 24, 2023
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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Musk is not a bright guy, and spiralling harder each day.
Huh. He’s one of the greatest humans in modern history. One guy innovated internet paying, the auto industry, the space industry, urban infrastructure, and now social media.
One of us is closer to the truth, and I doubt it’s you.
Could not have said it better, Bill…
disposable pref’d twitter when it was working with FBI, DOJ and the Exec Office to “curate” critical info. He’s probably also a fan of the govt setting up the Bureau of Mis-Info…as he appreciates & needs the govt thinking for him.
Musk was just lucky enough to take his daddy’s apartheid era blood emerald money and invest it in the right companies at fortuitous times. Elon Musk invented neither PayPal, Tesla, SpaceX, nor the concept of the company town. He’s not a bright mind, and if you think he his then you’re just a sucker in for the con.
Should have then rebranded Tesla to teXla. 😂
“X” marks the spot.
Who wants to bet there will still be bots censoring and small pockets of Leftist loons still employed trying to do their thing against their perceived opposition?
Same ole Twitter, I’ll not partake!
CALLED IT!
It only took ONE FRICK’N DAY TO BE PROVEN CORRECT. BUT CALLED IT.
I know these garbage Social Network Big Tech behemoths like, as Rush said, like I know every inch of my glorious naked body!
https://www.dailyfetched.com/twitter-is-silently-throttling-conservative-accounts-and-nobody-is-talking-about-it/
Down vote me now suckers!
So you ‘sent an X’, or ‘got an X’, or ‘did you see that X’, or ‘he X’ed’? Huh.
“I saw your X down by the docks.”
Elon Musk is the Steve Jobs of this decade.
Rip Van Winkle clueless for as two decades?….
And last decade, and next decade and the one after that. The jury on the greatness of the iPhone is still out too, it has caused at least as much mental health damage by making social/government media all-pervasive as it has good through convenience or whatever.
How dare you Nick.